Do you have foreign clients who are not familiar with the area? A good way to help them feel at home and make informed decisions is to include an "Areas" section on your real estate website. In this section, you can provide detailed information about the different areas where you have properties, from the best beaches to sunbathe to the best clubs for golfing. By highlighting your knowledge of the different locations, you can show your clients that you are an agent with local experience, which can increase their confidence in you and your real estate agency.
Here are some of the main benefits of adding an "Areas" section to your real estate website. Keep reading to find out more!
Guide your international clients: the benefits of including an "Areas" section on your real estate website
If you offer properties on the Mediterranean coast, you are likely to have many foreign clients interested in buying from you. However, they may not be familiar with the area and may find it difficult to decide. That's why including an "Areas" section on your real estate website can be the solution to guide them and offer them a more complete and satisfying experience in their purchasing process. Here are the 5 main benefits you will get by offering this section on your real estate website:
1. Helps clients get to know the area
Imagine a foreign client is interested in buying a property on the Costa Blanca or Costa Calida, but is not familiar with the area. An "Areas" section on your real estate website can answer their questions, help them imagine living in that area, and create an emotional connection with the property before seeing it in person.
2. Improves the user experience
This section can also be a way to help users discover new areas they were not previously aware of and generate interest in properties they had not considered before. This way, users can better evaluate whether that area and the properties you offer fit their needs and expectations.
3. Highlights your knowledge of the area
By providing detailed information about each area, you are demonstrating that you are an expert in the area and that you are truly committed to helping your clients find the home of their dreams. This creates a feeling of trust and security in clients. Additionally, it allows you to differentiate yourself from the competition and increase your credibility as a real estate agent in the area.
4. Increases the visibility of your website
Did you know that the "Areas" section can also be used as an SEO strategy? If you provide quality and relevant content for users and use specific keywords related to the areas, you can attract more quality web traffic and, therefore, improve your visibility on search engines.
5. Strengthens trust in your real estate agency
With the "Areas" section, you can show your potential clients that you are not only an expert in the real estate industry but also know the area where you work very well. This will foster trust in your real estate agency and help you establish yourself as a reference in the local market. Additionally, you can answer the most frequently asked questions from clients, which will increase their confidence in your real estate agency.
Do you want to activate this new section on your website? At Mediaelx, we can help you!
If you are a real estate agent who does not yet have the "Areas" section on your website, you are missing the opportunity to highlight your knowledge of the area, improve your web positioning and foster trust in your real estate agency.
But don't worry, Mediaelx can help! Our team of experts can activate this new section in your CRM so that you can start enjoying all the benefits. Contact us today for more information.