Google Business Profile is a free tool that enables you to create and manage your business listing on Google, displaying relevant information such as your name, address, hours, phone number, reviews, and photos. It also helps improve your online visibility, attract more customers, and build trust.
The platform is continually evolving, introducing new features to enhance your online presence. One of Google's latest additions is the ability to manually include your social media links in your Business Profile.
Until recently, Google automatically included links to social media profiles it found on your website or other sources. However, this option wasn't always ideal, as it could display incorrect, outdated, or irrelevant links. With this recent update, you can now add them yourself from the "Edit Profile" section of your account.
What are the advantages of this feature for your real estate business?
Social media is an essential channel for connecting with your target audience, showcasing your properties, sharing valuable content, and generating engagement. That's why it's important for your potential clients to easily access your social media profiles from your Business Profile.
By including links to social media in your Google Business Profile, you can:
- Gain greater control over your business information: Now you can decide which social media links to display on your Google profile. You can highlight the most relevant platforms for your business and remove those that don't interest you.
- Increase your visibility: By directly and personally including links to your social media profiles, you'll boost the visibility of your social profiles and, consequently, your online reach.
- Enhance the customer experience: Your clients can easily access your social media profiles from your Google listing, offering a smoother and more connected experience. This way, you can showcase everything you have to offer, share valuable content, and encourage interaction.
- Strengthen your brand image and convey greater professionalism. By including links to your social media profiles in your Google listing, you demonstrate greater coherence and consistency across your digital channels. This can positively influence your clients' purchasing decisions.
Update your Google profile now and avoid unintended errors!
Displaying accurate and up-to-date information in your Google Business Profile is essential for conveying professionalism and trust to your customers. Imagine promoting the wrong social media accounts and inadvertently endorsing another business for years. That's exactly what we want to prevent!
With our SEO service, we take care of keeping your Google Business Profile up to date. This way, you can avoid these errors and ensure that your online presence truly reflects your real estate business. Give your business the professionalism it deserves.
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