At Mediaelx, we're passionate about SEO and we want our clients to benefit from the latest trends and strategies. That's why we attended the #DoYouSEO professional event by Webpositer, where we learn from top experts in the field.
We'd like to share with you some tips that will make a difference in SEO during 2024, which, although discussed in a general SEO context at the event, are perfectly applicable to the real estate sector. Take note, here they go!
Keywords Still Matter
- Create quality content using keywords and their semantics.
- Don't forget to add keywords in meta-title, H1, texts, product listings…
- Include location keywords (KW + area) to boost Local SEO. Example: "properties in Torrevieja", "real estate in Orihuela Costa", etc.
- Use prepositions to make the writing as natural as possible ("houses in Elche" instead of "houses Elche").
DO NOT Buy Links, EARN THEM
- Gain quality backlinks to your website through high-quality content.
- Create TOP, USEFUL, UNIQUE, and CURRENT content.
- Get mentions on other websites to increase your authority.
- Make mentions or references to other relevant websites as well.
SEO First Aid Kit for Healing Your Content (review and update)
- Remove irrelevant and SEO valueless content: content with no organic traffic in the last 12 months, without backlinks, or outdated (e.g., articles about COVID-19).
- Update blogs and website information to keep it relevant.
- Optimize meta-titles, meta-descriptions.
- Review headings (H1, H2, H3…).
- Optimize semantics within the content.
- Create new content.
- Optimize internal linking.
- Optimize ALT tags of images.
- Translate into all languages the website supports.
Local SEO
- Optimize your Google Business Profile.
- Include location keywords in your content.
- Geolocate your property photos.
Opportunities for Your Business
- Work on search intentions: Rank for position 0 for a relevant search intent. For example: "best beaches in Orihuela Costa", "what to see in Torrevieja in 1 day", etc.
- Work on categories: What does the customer want to know about that category?
- Create content focused on answering frequently asked questions.
- Mobile optimization and 'Core Web Vitals': Google prioritizes mobile experience, ensure your real estate website has a responsive design and optimal loading speed.
Planning and Organization
- CRM: Use a CRM like Mediaelx's to manage leads, tasks, and calls.
- Calendar: Schedule calls and tasks to optimize your time and provide professional service.
- Clear communication: Maintain clear and constant communication with your clients.
Keep Your Real Estate Business Ahead: Request a Free Consultation with Us
Need help boosting your real estate SEO? At Mediaelx, we stay up-to-date with the latest SEO trends so our clients can make the most of their online presence.
SEO strategies are complex and constantly changing. That's why it's important to consult with an SEO expert who can guide you, advise you, and apply the most effective strategies for your business.
If you want to delve into your SEO strategy, contact Mediaelx. We are experts in real estate SEO.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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