The project of the month: VHinmo - Creating a brand image with impact through branding and web design The project of the month: VHinmo - Creating a brand image with impact through branding and web design The project of the month: VHinmo - Creating a brand image with impact through branding and web design

The project of the month: VHinmo - Creating a brand image with impact through branding and web design
15 April 2024

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In the competitive real estate world, brand image is a crucial factor for differentiation and attracting potential clients. A logo is undoubtedly an important element, but it's just one piece of the puzzle. The true identity of a brand lies in the coherence and consistency of all its visual elements.

At Mediaelx, we know this well. That's why we are proud to present the "Project of the Month": VHinmo (https://vhinmo.com/), a real estate agency specializing in the Costa Blanca and Costa Cálida that has entrusted us to create their complete corporate image and website design.

A well-defined corporate image goes far beyond the creation of a simple logo.


A creative journey towards a unique brand identity in the real estate sector

Our design team faced the challenge of capturing the essence of VHinmo: trust, experience, and personalized advice. The goal was to develop an elegant, modern, and professional visual identity, while conveying closeness and accessibility.

The challenge? Capturing the essence of VHinmo with a visual and strategic design.

The result? Access the corporate image we designed for VHinmo here:


A logo that tells a story

The VHinmo logo is more than just an image; it's a visual story that captures the essence of the brand. A minimalist and sophisticated design that intertwines the letter "V" with the silhouette of a building, symbolizing the connection between VHinmo's strategic vision and its deep market knowledge.

Behind each stroke, there is meaning:

  • The letter "V", in uppercase, represents the importance of the company's name and conveys strength and determination.
  • The combination of both shapes creates a harmonious balance that perfectly reflects VHinmo's identity: a company that combines the ambition to achieve great goals with the accessibility to be within everyone's reach.
  • The building silhouette symbolizes the accessibility and closeness that VHinmo offers its clients, providing a personalized service that brings them closer to their real estate dreams.

A typography with personality: The voice of the brand

Typography plays a fundamental role in brand communication. In the case of VHinmo, a customized typography has been used with details that reflect the angles present in the symbol.

The combination of uppercase and lowercase letters is not accidental. This decision has a strategic significance that reflects the essence of the brand:

  • "VH" in uppercase: Highlights the importance of the company's name and conveys strength and assertiveness, qualities associated with ambition and strategic vision of VHinmo.
  • "inmo" in lowercase: Conveys closeness and accessibility, fundamental values for a real estate company that seeks to connect with its clients and offer them a personalized service.

This consistency between the symbol and the typography reinforces the brand identity and creates a unique visual experience that speaks for itself.

Colours that evoke emotions

Regarding the colour palette, we chose a combination of golden and earth tones that conveys elegance, sophistication, and closeness.

  • The golden tone brings a touch of distinction and exclusivity.
  • The earth tones evoke the warmth and naturalness of a home.

This combination creates a perfect balance that reflects VHinmo's philosophy: a company that offers high-quality real estate services with a close and personalized approach.

VHinmo's visual identity reflected on its new website

At Mediaelx, we are passionate about creating real estate websites that captivate and convert. For VHinmo, our goal was to design a virtual showcase that reflects its visual identity and excellence in the real estate sector, while offering users a memorable browsing experience.

What makes this website special? Let me guide you through the key elements:

  • Intuitive and minimalist design: The website focuses on usability so that customers can find what they are looking for quickly and easily.
  • Complete and updated information: The website offers detailed information about services, properties, and the company, as well as relevant information for buyers.
  • Mobile-optimized website: The current world is mobile, and VHinmo's website knows it. Its responsive design adapts perfectly to any screen, from your smartphone to your tablet, ensuring a smooth and comfortable user experience on any device.
  • High-quality images: The images used on the website are professional, attractive, and convey VHinmo's essence.
  • Clear calls to action: The website includes calls to action that encourage customers to contact VHinmo for more information or to schedule an appointment.

For more information, visit our "Premium Web Design" service "here".

Looking for a similar transformation for your real estate brand?

If you're thinking of giving your real estate image a fresh boost, don't hesitate to contact us. Our team of designers and creatives will help you create a brand identity that truly represents you and sets you apart from the competition.

Are you ready to take the leap?

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