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New Cookie Regulations 2024: Key Points for Adapting Your Real Estate Website New Cookie Regulations 2024: Key Points for Adapting Your Real Estate Website New Cookie Regulations 2024: Key Points for Adapting Your Real Estate Website

New Cookie Regulations 2024: Key Points for Adapting Your Real Estate Website
3 July 2024

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Effective January 2024, the new cookie regulations from the Spanish Data Protection Agency bring about significant changes for businesses operating in Spain. The primary goal of this new regulation is to grant users greater control over their personal data and increase transparency in cookie usage.

However, it presents a challenge for real estate marketing: adapting the design without negatively impacting campaign performance.


What Changes with the New 2024 Cookie Regulations?

One of the most significant changes is the mandatory requirement to offer users a "Reject All Cookies" button as visible and accessible as the "Accept All" button. This means that it will no longer be valid to use designs that make it difficult for users to reject cookies.

The need to balance transparency and respect for user privacy with maintaining campaign performance demands creative and strategic solutions.

New Cookie Regulations 2024: Key Points for Adapting Your Real Estate Website

How Can You Optimize Your Cookie Consent Banner in 2024?

At Mediaelx, as experts in real estate marketing and web development, we recommend following these guidelines to adapt your cookie banner to the new regulations:


1. Top-Level "Reject" Button:

  • Place the "Reject All Cookies" button next to the "Accept All" button on the same level.
  • Do not hide the "Reject" button in submenus or behind additional options.
  • Ensure the "Reject" button is easy to find and click.


2. Transparency in Information:

  • Provide users with clear and concise information about what types of cookies are used, for what purposes they are collected, and with whom they are shared.
  • Use plain language that is understandable to all audiences.
  • Allow users to access more detailed information about cookies through a link or a specific section on your website.


3. Neutral Design:

  • Avoid using colors like red or green that could manipulate or deceptively influence the user's decision.
  • Choose a neutral and professional design that conveys trust and transparency.
  • Ensure the cookie banner is visible on all devices and easy to use.

New Cookie Regulations 2024: Key Points for Adapting Your Real Estate Website

4. Explicit Consent:

  • Obtain explicit consent from the user before using any type of cookie, even technical or session cookies.
  • Do not assume user consent by default.
  • Allow the user to withdraw their consent at any time.


Mediaelx Helps You Comply with the New Cookie Regulations Without Losing Results in Your Marketing Campaigns

Adapting to the new 2024 cookie regulations is essential for any digital business in Spain. At Mediaelx, we are committed to complying with these regulations while optimizing the user experience and maintaining high privacy standards.

By integrating advanced technological tools and following data-driven design practices, we can ensure that our clients continue to thrive in an ever-changing digital landscape.

Our goal is to ensure that adapting your cookie banner design does not negatively impact your marketing campaign performance and is respectful of user privacy.


Don't wait to be sanctioned. Contact Mediaelx:

  • Email: info@mediaelx.net
  • WhatsApp: +34 608 249 383
  • Phone: +34 600 567 207

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