Last Friday, our SEO team was present at the most important SEO event in Spain: SEO Plus 2024, held in Alicante. We return loaded with fresh ideas and key strategies to continue offering a quality and current SEO service to our clients.
This event brought together the most influential leaders and experts in SEO, offering us an in-depth look at emerging trends and best practices of the moment. In this blog, we tell you the most important lessons we learned and how to apply them to improve your positioning on Google and attract more clients to your real estate agency.
1. Unique and relevant content
One of the recurring themes at the event was the importance of offering unique and relevant content. Search engines increasingly value content that provides real value to users. For your real estate agency, this means creating detailed and original descriptions for each property, as well as useful and well-researched articles about the local real estate market.
Practical application:
- Develop property descriptions that are unique, which also highlight special features and benefits to buyers. Avoid duplication of content on your website!
- Use semantic keywords: Google now understands natural language better. Use synonyms and terms related to your main keywords to optimize your content.
- It publishes guides and articles on relevant topics such as market trends, advice for buyers and sellers, and updates on new laws.
2. The importance of EEAT (Experience, Knowledge, Authority and Trust
Google continues to emphasize the importance of EEAT (Experience, Expertise, Authority, Trustworthiness) for website ranking. Showing your experience and authority in the real estate field can improve your positioning.
Practical application:
- Publish quality content in blog articles, posts... that shows your experience and knowledge in the real estate sector.
- Include detailed profiles of the agents on your team with links to their professional profiles and relevant achievements.
3. User experience
A good user experience is crucial to keeping visitors on your site and reducing bounce rate. SEO Plus 2024 experts highlighted the need for intuitive navigation and fast loading times .
Practical application:
- Simplify your website structure with a clear menu and easy-to-use filtering options so users can find properties without hassle.
- Conduct regular audits to identify and correct any issues that may impact site speed and functionality.
4. Optimization for voice and mobile search
Voice search and mobile access are booming. With the increase in the use of mobile devices and voice assistants, it is crucial that your site is optimized for these technologies.
Practical application:
- Make sure your website is fully responsive, offering a seamless user experience on all devices.
- Incorporate conversational questions and answers into your content to capture voice searches. For example, create FAQ sections that answer common customer questions.
5. Improved Local SEO Strategies: Attract customers from your area
Local SEO remains essential for real estate agencies, as most clients search for properties in specific areas. During the event, new techniques to improve local visibility were discussed.
Practical application:
- Optimize your Google profile with up-to-date information, including hours, addresses, and high-quality photos.
- Create specific pages for each area or neighborhood to improve your local positioning.
- Use Quicklinks to create landing pages optimized for local keywords.
- Collect and respond to customer reviews to improve your local reputation and increase trust with potential customers.
6. The New Cookies 2024
With new cookie and privacy regulations, it is important to adapt your analytics strategy to maintain accuracy in data collection.
Practical application:
- Implement a compliant cookie consent banner.
- Set up events in Google Analytics to measure important actions like contact form submissions, phone calls, and WhatsApp clicks.
7. Automation: Save time and optimize your processes
Automation can be a great ally to optimize your SEO and marketing processes. At SEO Plus 2024, the importance of having tools and techniques to automate repetitive tasks and save time was emphasized.
Practical application:
- Implement automation tools for sending newsletters, automatic responses, like the ones we offer you at Mediaelx, freeing up time to focus on more creative and personalized strategies.
- Receive queries from the portals where you publish (Idealista, Fotocasa, Kyero, Right Move, Zoopla, Think Spain, etc.) directly in your private control panel. From the Mediaelx CRM it is possible.
- Extract opportunity, report and sales data from your CRM.
What are you waiting for to apply the latest SEO trends to your business?
SEO Plus 2024 has given us valuable tools and knowledge to improve our SEO strategy in the real estate sector. At Mediaelx, we are committed to innovation and the search for solutions that allow you to stand out in an increasingly competitive market.
Do you want to apply these strategies to your business? Contact us! We will help you achieve your goals and position your real estate agency in the top positions on Google.
- Email: info@mediaelx.net
- WhatsApp: +34 608 249 383
- Telephone: +34 600 567 207
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