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The secret weapon to position the properties of your real estate: Quicklinks The secret weapon to position the properties of your real estate: Quicklinks The secret weapon to position the properties of your real estate: Quicklinks

The secret weapon to position the properties of your real estate: Quicklinks
17 October 2024

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One of the biggest challenges real estate agencies face is making their properties visible in such a saturated market. Often, even the best homes get lost in customer searches, demonstrating that having a quality property listing is important, but if it doesn't reach the right buyers, it doesn't serve much purpose.

Mediaelx's Quicklinks are designed precisely to address this issue. This tool allows you to create landing pages within your website to position property listings using specific keywords. This strategy will help your clients find you more easily through relevant search terms.

Interesting, isn't it? Let’s see how it works and how it can benefit your real estate website's positioning.

The secret weapon to position the properties of your real estate: Quicklinks

Quicklinks: your best ally in real estate SEO

Quicklinks are fundamental to boosting your real estate SEO. With them, you can create landing pages focused on specific types of properties and include relevant keywords that your potential buyers are searching for. For example, if a user searches for "apartments with sea views in Torrevieja", an optimized Quicklink for this search will increase the chances of your site appearing among the top Google results.

This strategy not only increases the chances of your website being visible, but also attracts more qualified traffic, creating more opportunities to connect with potential customers interested in what you offer.

 

These are the main benefits of Mediaelx's Quicklinks

  • Greater visibility in search engines

Quicklinks allow your properties to be more easily found in search engines. For example, if you create a Quicklink titled "apartments for sale in Torrevieja", you increase the chances that customers searching exactly for that will find you.

  • Attract qualified traffic

Quicklinks help attract customers interested in specific categories. If a customer clicks on a Quicklink for "properties in Orihuela Costa," you know they are looking for something specific, which increases the chances of conversion.

 

  • Improved accessibility

Organizing your content into specific categories with Quicklinks makes navigation on your site easier. For example, if a user is interested in "cheap apartments in Rojales," they can access that section without having to search the entire website.

 

  • Continuous SEO optimization

With Quicklinks, you can quickly adapt your content to search trends. If you notice an increase in interest for "beach apartments in Guardamar," you can create a specific Quicklink to attract those customers.

 

  • Does not affect your website's structure

The best part is that the list of Quicklinks you can create is practically infinite, similar to blog creation, and does not affect the existing structure of your webpage. Each Quicklink has its own independent and descriptive URL, and will appear neatly in the footer.

 

  • Easy management from Mediaelx's CRM

Thanks to the Mediaelx CRM interface, you can quickly create and update Quicklinks in seconds and without technical knowledge. However, it's important to consider that creating optimized content takes more time.

 

  • Improved user experience

Quicklinks created from the Mediaelx CRM enhance navigation on your website. With clear, friendly URLs like "luxury-villas-in-ciudad-quesada", users can quickly find what they're looking for, improving their experience and reducing bounce rates.

 

In summary, Quicklinks allow you to:
  • Improve your positioning in search engines
  • Offer a better user experience
  • Increase traffic to your website
  • Organize your content more effectively
  • Adapt to any real estate market niche
  • Enhance your domain authority

 

Success stories: Quicklinks that stand out on Google’s first page and boost real estate SEO

Quicklinks have already proven to be a key tool for improving visibility and organic traffic for many real estate agencies. Here are some examples of Quicklinks positioned on the first page of Google results and how these links have positively impacted SEO:

These links have not only achieved good positioning, but have also become one of the most important pages for this real estate agency.

  • Significant increase in organic traffic: The pages linked from these Quicklinks have generated a large number of monthly visits, demonstrating the effectiveness of this tool in attracting potential customers searching for specific terms like “houses for sale in La Marina Urbanisation" or "properties for sale in La Marina San Fulgencio".
  • Greater user interaction: These pages show a high average interaction time, between 3 and 5 minutes, indicating that users find the information relevant and navigate through the site in search of more details about the properties.
  • Low bounce rate: With a bounce rate of only between 12-15%, these pages keep users interested, contributing to a greater likelihood that they will convert into customers.


Short on time to create content for your Quicklinks? We do it for you

With all these advantages, Mediaelx's Quicklinks become an essential resource for any real estate agency looking to improve its web positioning and attract more potential buyers. But, as always, the same problem arises: time.

This is where our team of SEO writers can help you. We focus on providing quality content, optimized for SEO and aimed at your target audience. Each month, we create a specific number of Quicklinks with well-selected keywords, allowing you to cover various relevant searches. This way, you ensure that your positioning in search engines never stops.

Don't let a lack of time prevent you from making the most of this tool.

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