Did you know that you can now add a WhatsApp button to your Google Business Profile? This new feature, available on mobile devices, allows your clients to message you directly from your business listing with just one tap.
If you're an estate agent, this can help you enhance customer service, generate more leads, and present a more professional and approachable image.
At Mediaelx, as digital marketing consultants specialising in real estate, we’ve already enabled this feature on our own profile. Here's how you can do the same – and why it matters.
What is the new WhatsApp button in Google Business Profile?
This is a mobile-only button that appears on your Google listing just below the options for "Call", "Directions", or "Website". When tapped, users are taken directly to your business’s WhatsApp chat, with no need to visit your site or copy your number.
This small change can make a big difference in your ability to generate enquiries, especially in the property sector where speed and trust are key.
This is what the WhatsApp button will look like on your listing once activated (mobile only):
Benefits for estate agents
- Higher contact rate
Many users prefer to message rather than call. The instant messaging format of WhatsApp feels less intrusive, more convenient, and builds greater trust – particularly in the early stages of contact.
Having this option visible on your listing removes barriers and significantly increases the chance that a potential client will get in touch. Even people who aren't ready for a call may message with a quick question or to request info.
- More leads from mobile devices
Over 60% of local business searches happen on mobile, according to various studies by Google, Statista and BrightLocal. Having this button visible on your Google profile helps you turn those visits into potential leads in seconds.
- Professional approachability and trust
A direct communication channel like WhatsApp signals accessibility, openness, and transparency. It strengthens your image as an estate agent who cares about customer service.
Plus, as it's a platform users are already familiar with, they feel like they’re speaking to a real person. In a sector where trust is everything, being available and approachable can set you apart from the competition. The WhatsApp button shows you're a modern, responsive agent aligned with buyer expectations.
- Easy to set up and free of charge
This feature is completely free and takes just one minute to activate. No apps or third-party tools needed.
All you need is a WhatsApp Business account linked to the phone number on your Google listing, and to add the click-to-chat URL to the setup panel. A simple step that makes a huge impact on your daily workflow as a property professional.
How to activate WhatsApp on your Business Profile – step by step
Here are the steps to add the WhatsApp button to your Google Business Profile:
- Access your Business Profile through your Google account.
- In the side menu, click on “Contact”.
- Under the “Chat” section, choose the “WhatsApp” option.
- In the text field, add your click-to-chat URL in this format: https://wa.me/NUMBER (example: https://wa.me/34601223257)
- Click Save.
Are you a Mediaelx client with SEO + Consultancy service? Then it’s already done!
If you're already working with us on your SEO + Consultancy strategy, good news! This feature is already live on your Google profile as part of our commitment to delivering comprehensive, results-driven service.
At Mediaelx, we implement the latest updates and tools proactively, so your agency stays visible, competitive and one step ahead.
Your competitors are already getting WhatsApp messages from Google – are you?
Google has given you the tool. Your clients are ready to use it. Are you? Don't fall behind. This is one of those small actions that makes a big difference in your digital strategy.
Activate the WhatsApp button today and turn it into a gateway to more visits, more enquiries, and more sales.
At Mediaelx, we handle it for you. As specialists in estate agency marketing, we don’t just activate features like this – we optimise your profile, manage your SEO, and help you attract more qualified leads every month.
Get in touch today and turn your Google profile into a real lead-generation tool.
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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