Be Careful If You Manage Your Google Ads Campaigns Yourself! This Is How We Stopped a Client from Wasting Their Budget [Real Case]

14 April 2025

Running Google Ads campaigns without experience is one of the riskiest decisions you can make. At first glance, it might seem easy: you launch some ads, visitors come to your site, and you hope that “something will work.” But the reality is very different. What you don’t see is what hurts the most:

• You waste money without realising it: every click outside your market is budget down the drain.
• You think it's working: traffic is coming in, but no results.
• You miss real opportunities: while your ads show to the wrong audience, your ideal client never gets to see you.

This is a real case we experienced at Mediaelx with one of our clients. After months of investment, their campaign looked active, but it wasn’t generating leads or sales. What we found out confirmed a fundamental truth once again: a poorly managed campaign doesn’t just fail to help – it can actively hold your business back.

Here’s how we identified the problem, how we fixed it, and most importantly: how you can avoid making this common mistake yourself.

Uncontrolled traffic that didn’t convert

This client came to us with a problem they couldn’t quite understand. Their website was getting a lot of visits… but:

• Contact forms were filling up with spam
• The traffic was coming from countries where the agency doesn’t operate

Despite having anti-spam measures like Captchas in place, the issue persisted. The website itself was well-built. So… where was the problem?

The issue was in their outdated campaigns

After analysing the traffic sources in detail, we found that the issue wasn’t the website, but the Google Ads campaign setup. The campaign had been launched long ago, with no proper targeting, and had never been updated since. Unfortunately, this is very common: campaigns are created at a specific moment and then left as-is, with the hope they’ll work forever.

But online marketing doesn’t work like that. Platforms change constantly, algorithms evolve, and what worked yesterday could be wasting your budget today. The client was managing their own ads without any professional support, which led to:

• Traffic from irrelevant locations
• Paid clicks from users who would never buy
• Ongoing budget loss with no real return

And the worst part: if you don’t have time to analyse campaigns or the technical know-how, this issue can last for months or even years.

The solution? Having expert consultants behind you

At Mediaelx, we acted quickly to stop the loss and redirect the strategy:

• We corrected the geographical targeting of the campaigns
• We added smart exclusions (languages, countries, suspicious IPs…)
• We redirected the budget towards real potential clients
• We removed junk traffic and reduced spam

Within just a few days, the difference was clear:

• Visits came from genuinely interested users
• Spam was drastically reduced
• And most importantly: leads started to come in

Cheap can end up being very expensive

At Mediaelx, we work daily with estate agents who want to attract more clients, improve their online presence and get a real return on their marketing investment. And sometimes, we see situations that teach a very clear lesson: trying to manage it yourself without the proper knowledge can be very costly.

Many estate agents believe that “Google Ads runs on its own” or that it’s enough to leave it active without touching it. But the reality is different: a poorly set up campaign can drain your budget and cause a lot of frustration. Because it’s not just about appearing online – it’s about appearing in the right place, for the right person, at the right time.

Mediaelx doesn’t just build websites. We’re your specialist marketing consultants

This case proves why Mediaelx doesn’t just design real estate websites. We are digital consultants specialised in the property sector, and that makes all the difference.

• We detect what’s not working
• We create well-targeted strategies from the start
• We help you get a return on your investment from the very first euro

We work with a global vision: web design, SEO, advertising campaigns and strategy. That’s why our clients don’t just have presence… they get real results.

Running your own campaigns and seeing no results? We’ll help you start again, with strategy and real results

If your website gets traffic but no leads, if your forms are filled with spam, or if you’re not quite sure where your budget is going each month, don’t keep risking your investment.

At Mediaelx, we create and manage new campaigns professionally, tailored to your market and with real follow-up. A timely strategy change could save you hundreds of euros each month… and a lot of headaches.

Contact us today and start working with a team that knows how to grow your estate agency.

• WhatsApp: +34 601 223 257
• Phone: +34 600 567 207

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