What if I told you that a real estate website can become your best salesperson in every language, 24/7?
That’s exactly what Ida, Christoffer and Dominic were looking for when they trusted Mediaelx to develop their new WEB + CRM project for CJ Real Estate.
Their goal was clear: stop relying on generic solutions and build a real experience for international buyers. The result has been a real turning point.
A website designed for European buyers (for real)
CJ Real Estate works with clients from Northern Europe looking to buy in areas such as the Costa Blanca, Costa Cálida and Mallorca. However, they were facing a very common issue: many real estate websites claim to be international, but in reality they only use automatic translations without real adaptation to the user.
In this project, we did the exact opposite.
We built a website available in 8 languages: Spanish, English, French, Swedish, German, Polish, Russian and Hungarian, where each version is naturally written and focused on the end customer.
Because selling to a foreign client is not about translating, it’s about connecting with them in their own language and context.
Real usability: designed for a +60 audience
One of the most important aspects of the project was CJ Real Estate’s customer profile.
Many of their buyers:
- Are over 60 years old
- Do not have advanced digital skills
- Look for clarity, simplicity and trust
That’s why we developed a website focused on true usability:
- Simple and intuitive navigation
- Clear structure from the very first click
- Property listings that are easy to understand
The goal was to remove any friction and ensure users can find what they are looking for effortlessly.
Mobile-first: built for today’s user behaviour
Today, most users browse from mobile devices. However, many websites are still not truly optimised for this reality.
In this project, everything was developed with a mobile-first approach:
- Fast and accessible property search
- Smooth navigation on any device
- Optimised experience across both web and CRM
This directly translates into a key outcome: better usability, more time on site and higher lead conversion.
New-build projects: better organised and easier to sell
CJ Real Estate needed a clearer way to present their new-build developments.
To achieve this, we implemented the Promotions tool, which allows:
- Each development to be shown as a complete unit
- To include specifications, floor plans and availability
- To centralise all relevant information in one place
This way, clients can fully understand each development without browsing multiple individual listings, improving the experience and making decision-making easier.
Everything connected: web and CRM in one system
This project is not just a website, it is a complete ecosystem where everything is connected.
The website handles lead generation, while the CRM allows:
- Organised contact management
- Easy property administration
- Work from any device
The result is a system that saves time, reduces errors and improves sales team efficiency.
What this means for your real estate agency
The CJ Real Estate case makes one thing very clear: it’s not just about having an online presence, but about having a tool that actually performs.
You don’t need more traffic if your website doesn’t convert. You need:
- To speak your client’s real language
- To offer a clear and simple experience
- To use tools specifically designed for the real estate sector
When these three elements align, results follow.
Behind every project is a relationship we build together
At Mediaelx, we don’t see the delivery of a website as the end of the process, but as the beginning of a partnership.
That’s why, when finishing the CJ Real Estate project, we wanted to make a special gesture to the team: our welcome surprise box, a way of thanking them for their trust. Because behind every website, every CRM and every strategy, there are people working together to grow.
Want to achieve the same in your agency?
If your current website doesn’t properly reflect your product, doesn’t connect with international clients or isn’t generating quality leads, the problem is probably not the market, but the tool.
At Mediaelx we build custom web and CRM solutions for real estate agencies, designed to better work with foreign buyers, simplify processes and streamline daily operations for your team.
If you want to see more real examples, get in touch and we’ll show you how we work.
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