Free webinar [16 June, 9:30] – Avoid errors in your property XML feeds and improve your data quality

9 June 2026

Managing properties via XML has become a fundamental part of the daily work of many estate agencies. Property portals, CRMs, websites, external providers, new-build developments, shared properties… The number of connections, data sources and opportunities for something to go wrong continues to grow.

That is why at Mediaelx we have put together a new free webinar on property XML management, designed especially for estate agencies, Mediaelx clients and property professionals who want to better understand how XML imports work and how to avoid the most common errors.

The webinar will take place on 16 June at 9:30.

Why does good XML management matter so much?

At first glance, importing an XML feed might seem straightforward: one company sends properties and another receives them. In practice, however, XML management tends to involve far more technical and strategic considerations.

A poorly configured XML feed or one with incomplete data can cause problems such as:

• Properties that do not import correctly
• Duplicate or incorrect locations
• Incorrectly assigned property types
• Images that do not display as they should
• Synchronisation errors
• Incomplete data on the website
• Problems connecting with portals or external providers

And most importantly: in many cases the problem does not lie with the agency's website, but with the quality of the data coming in from external providers.

Knowing how to interpret, review and maintain XML feeds correctly can therefore make a significant difference to the visibility of your properties, the organisation of your catalogue and the experience of users visiting your website.

A practical masterclass for estate agencies

During this free webinar, we will deliver a masterclass on XML management, explaining clearly and practically how these connections work and what aspects to review in order to avoid problems.

We will cover the most common errors that tend to appear in XML imports and how to detect them before they affect your property catalogue.

We will also look at how to improve data quality — a key factor in ensuring that properties display correctly on your website, in internal search results, on area pages and within an estate agency's SEO strategy.

What you will learn in this webinar

In this session we will cover topics that are highly relevant to any agency working with property XML feeds:

• How to avoid the most common problems in XML imports
• Which errors can affect the quality of the property catalogue
• Why duplicate locations, types or data entries can appear
• How to improve the organisation of imported properties
• The role that external providers play in data quality
• How to get more out of your XML imports
• Why good XML management helps you maintain a more organised, useful and professional website

The aim is to help you better understand what happens behind every import and why proper XML management is becoming increasingly essential for estate agencies.

Introducing MediaElx XML Care & Support

This webinar will also serve as the launch of our new service: MediaElx XML Care & Support.

This is a service created to help estate agencies keep their XML feeds properly managed, review incidents, detect errors and resolve problems related to property imports and synchronisation.

With this service, we aim to provide more specialist support to agencies that work with multiple providers, portals, developments or external property sources, and that require a more technical and professional approach to managing their XML feeds.

The reality is that managing a property catalogue no longer depends solely on having a good website. It also depends on data arriving correctly, being properly structured and being able to integrate efficiently.

Who is this webinar aimed at?

This webinar is designed for:

• Estate agencies that work with XML feeds
• Mediaelx clients who want to better understand how their imports work
• Agencies that receive properties from external providers
• Agencies experiencing issues with duplicates, errors or incomplete data
• Professionals who want to improve the quality of their property catalogue
• Teams that want to get more out of their website and CRM

No advanced technical knowledge is required. The session will be practical, clear and focused on the day-to-day realities of running an estate agency.

Save the date

We invite you to our free webinar on property XML management:

• Date: 16 June
• Time: 9:30
• Organised by: Mediaelx

If your agency works with XML feeds or you have ever encountered issues with properties that fail to import correctly, incorrect data or synchronisation errors, this webinar will be particularly useful for you.

At Mediaelx, we will be delighted to help you better understand how these connections work and how good XML management can improve the performance and organisation of your property website.

We look forward to seeing you!

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