There is something that still happens in many estate agencies.

A buyer becomes interested in a new-build development and, when the sales agent wants to show it to them, they end up sending a long list of links:

• one link for each property
• another for the floor plans
• another for the specifications
• the images via WhatsApp
• a PDF with the prices
• an email with the location

The client ends up jumping from one page to another trying to understand the project.

And very often, the exact opposite of what we are aiming for happens: they get lost.

The development is no longer perceived as a complete project and instead becomes a collection of individual properties.

And that makes it much harder to sell.

The buyer isn't looking for properties. They're looking for a development

When someone buys a new-build property, they don't usually fall in love with just one apartment.

They are buying a development.

They want to know:

• where it is
• what the development will be like
• what communal areas it will have
• what property types are available
• which properties are still available
• when it will be completed
• which floor plans they can choose from

Ultimately, they want to understand the development before deciding which property to view.

If the information is scattered across ten different pages, the experience is no longer straightforward.

A development deserves much more than a collection of property listings

This is where the way you present new-build properties completely changes.

With Mediaelx's Development Module, each property development has its own dedicated page.

A single URL where clients can find everything they need.

From the same page, they can view:

• a full description of the development
• image gallery
• videos
• floor plans
• specifications
• location
• available properties
• prices
• documentation
• contact form

Everything is clearly organised, visually presented and designed to make the purchasing decision easier.

Less work for the sales agent. More information for the buyer

As well as improving the customer experience, it also makes the sales team's work much easier.

There is no longer any need to prepare different emails for every enquiry.

No need to search for documents.

No need to send five different links.

With a single URL, you can share the entire development via:

✔ WhatsApp

✔ Email

✔ Social media

✔ Advertising campaigns

The client receives all the information from the very beginning.

And that improves the quality of the enquiry.

Compatible with Habihub, MetaInmo and REDSP: much smarter management

One of the major advances of Mediaelx's Promotions Module is its compatibility with some of the leading new-build property providers on the market, such as Habihub, MetaInmo and REDSP.

We are no longer simply talking about importing properties via XML.

Development information arrives much more complete and better organised, allowing developments, properties, developers and commercial data to be connected automatically within the CRM and website.

Depending on the provider, the import may include useful information such as:

• completion dates
• available units
• specific commission rates
• developer details
• publishing restrictions
• sales documentation
• private information for the agency
• and many other advanced fields

All of this is synchronised automatically, so you always work with up-to-date information and avoid manual tasks.

Less administrative work. Fewer errors. More time to advise and sell.

More information, better organised and ready to sell

A new-build development generates much more information than a resale property.

Importing photographs and prices is not enough.

It is also important to know which developer is behind the project, which properties are still available, when completion is expected, what property types are available and what documentation the buyer can access.

Thanks to the new integrations with Habihub, MetaInmo and REDSP, all this information can be managed in a much more structured way, helping both the sales team and the buyer throughout the entire process.

Each agency maintains its own identity

One of the most interesting aspects of this integration is that each estate agency can maintain its own identity.

Even when several agencies work with the same development, each one can use its own sales descriptions.

This allows you to:

• maintain the brand's communication style
• differentiate yourself from the competition
• improve SEO positioning
• avoid duplicate content

Because every agency sells in a different way.

And its website should reflect that too.

A tool designed for property marketing

The Promotions Module does more than just help you sell. It also makes marketing easier.

Each development generates a page ready to be used as a landing page.

You can share it through:

• Google Ads campaigns
• Meta Ads
• newsletters
• WhatsApp
• email marketing
• social media posts

It can even be integrated with Mediaelx's automated newsletters to include developments dynamically in each send.

This means that a single page can work to attract new buyers through different channels.

Would you like to see what a real development would look like on your website?

Sometimes it is difficult to imagine how the way you present a development can change until you see it in action.

With Mediaelx's Promotions Module, connected to Habihub, MetaInmo or REDSP, each new-build project becomes a much more visual, organised page designed to help your sales team sell more effectively.

All the project information, available properties, floor plans, images, documentation and features remain connected and automatically updated, allowing your team to spend less time managing data and more time assisting buyers.

If you work with new-build properties and want to offer a more professional experience, we would be delighted to show you how it works.

Request more information with no obligation and discover a clearer, more visual and more effective way to present new-build properties.

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