The Mediaelx Developments Module has been helping estate agencies present their new-build developments in a much clearer and more professional way for some time.
Instead of presenting a development as a collection of individual properties, it allows you to bring together the project information, images, floor plans, videos, location and available properties on a single page.
Now we're taking it one step further.
We have continued improving this tool so that it is not only useful for showcasing a development on your website, but also for managing all the information behind each project in a more complete, automated and practical way from within the CRM.
From importing properties to managing much more complete developments
A new-build development contains much more information than an individual property.
It is not just about price, bedrooms, floor area or photographs. In the day-to-day running of an estate agency, it is also important to know details such as the expected completion date, which properties are still available, who the developer is and what sales documentation exists for the project.
That is why we have improved the way the Mediaelx CRM receives and organises development information from external providers.
The module supports advanced integrations with new-build platforms such as Habihub, MetaInmo and REDSP, connecting developments, properties and other information related to each project in a much more structured way.
The goal is simple: to give your team more information within the CRM while reducing the time they need to spend entering, searching for or manually updating it.
Much more information available within each development
Depending on the information provided by each supplier, the new integrations can incorporate additional data that is particularly useful when working with new-build properties.
This may include:
- expected completion dates
- available units
- developer information and details
- specific commission rates
- publication restrictions
- sales documentation
- private information intended solely for the estate agency
- and other data associated with the development
This makes an important difference.
Your sales team is no longer working solely with a basic property listing and can instead access a much more complete picture of the development they are offering to the buyer.
Developments and properties connected and updated automatically
Another major advantage of this evolution is automation.
When information comes from compatible providers, properties can be linked to their corresponding development and the data kept synchronised.
This means that when a property's availability changes or certain information provided by the supplier is updated, the CRM can reflect those changes without your team having to manually review every development and every property.
This is particularly important for estate agencies working with a large volume of new-build properties, where updating every property individually would quickly become an almost impossible task.
Less administrative work, fewer opportunities for errors and more time to focus on the buyer.
Customer information and private information for your agency
Not all development information needs to end up being published on your website.
The new approach to the module makes it easier to distinguish between information intended for buyers and information that is useful only to your estate agency team.
For example, certain sales information, internal data, commission rates or specific conditions can be used within the CRM without needing to be displayed publicly.
This means the module is no longer simply a tool for showcasing developments, but also becomes a working tool for your sales team.
The supplier's development, but with your agency's identity
Working with imported developments should not mean that every estate agency ends up displaying exactly the same content.
That is why one of the key aspects of the system is that each agency can maintain its own sales descriptions.
Even when several estate agencies are working with the same project, your agency can adapt the way it presents it to its audience, its strategy and its communication style.
This allows you to differentiate your content, improve your website's SEO and avoid relying entirely on generic texts that may also be received by other agencies marketing the same development.
One development, countless possibilities for your marketing
All these improvements add to one of the main advantages already offered by the Developments Module: having an individual page to showcase each property development.
On this page, you can bring together the development description, photographs, videos, floor plans, documentation, location and available properties.
This turns each development into a URL that your team can use directly across different sales and marketing activities:
- send it to a buyer via WhatsApp
- share it by email
- include it in a newsletter
- publish it on social media
- use it in Google Ads or Meta Ads campaigns
In addition, developments can be included in Mediaelx Newsletter tools, making it easier to add them to the communications you send to your database.
If you work with new-build properties, you need more than just property imports
Importing thousands of properties is of little use if it is then difficult to understand which development each one belongs to, which information is up to date or what data the sales team needs to properly assist a buyer.
That is why we continue to evolve the Mediaelx CRM Developments Module.
The idea is not simply to have more properties within the system. It is to have them better connected, better organised and supported by all the information needed to manage each project professionally.
If your estate agency markets new-build properties and works with providers such as Habihub, MetaInmo or REDSP, ask us about the new possibilities offered by the Developments Module.
We'll show you how you can integrate your developments into your Mediaelx WEBSITE + CRM and make better use of all the information you receive from your providers.
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