Same properties. Different content.
If you work with new-build properties imported from Habihub, REDSP or MetaInmo, you probably share many properties with dozens or even hundreds of estate agencies.
That is completely normal. The problem arises when you all receive the same photographs and the same descriptions from the provider as well.
The result is easy to spot: the same property or development published on numerous websites with almost identical content.
And this content can also end up on the property portals to which each agency exports its properties, where different estate agencies compete to attract an enquiry from the same buyer.
If you sell the same properties, don’t sell them in exactly the same way
At MediaElx Real Estate Solutions, we have developed a new Artificial Intelligence tool integrated with our XML importers for new-build properties.
When we receive a property from Habihub, REDSP or MetaInmo, AI can use the original information to generate a new description tailored to your estate agency, rather than simply publishing exactly the same text provided by the supplier.
And most importantly: you do not have to do it property by property.
The system can work in bulk on imported properties, automatically generating new content even when you work with hundreds or thousands of properties.
It’s not simply about changing words
The aim is for your estate agency to take advantage of all the benefits of automatically importing new-build properties without necessarily having to use the same content as your competitors.
Same properties, but a different way of presenting them.
What’s more, as it is directly integrated into the MediaElx Web + CRM ecosystem, the entire process can be managed from the same system where you manage your properties.
Would you like to use it with your new-build properties?
The configuration may vary depending on the XML provider, number of properties, languages and the current setup of your website.
Contact us and we will assess your specific case to explain how you can apply the new AI to your imported properties.
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