Eiendoms-CRM i 2026: Verktøyet som vil utgjøre forskjellen mellom vekst eller å forsvinne [Podcast]

8 January 2026

Digitalisation is no longer a trend or a promise for the future. In 2026, it will be the decisive factor that separates estate agencies that grow and sell from those that fall behind or disappear.

The market has changed. Buyers have too. And the estate agent who continues to work with manual processes, scattered data and no clear digital strategy will simply stop being competitive.

All of this was discussed by Miguel Moreno, CEO of Mediaelx, together with the Habihub team in an open and very realistic conversation about the present and the future of the property sector.

Did you miss it? You can watch the full episode here: 

Podcast on digitalisation and real estate CRM with the Habihub team and the CEO of Mediaelx

Real estate digitalisation is no longer optional

Today, digitalising an estate agency does not just mean “having a website”. It means working better, selling better and scaling.

The agencies that are growing in 2025 and will continue to do so in 2026 all have one thing in common:

• Clear and centralised processes
• Real control over their leads and clients
• The ability to work with international buyers
• Tools that save time and prevent mistakes

And all of this inevitably depends on a well-integrated real estate CRM.

As Miguel explains in the podcast: “Digitalisation is not a luxury; it is the foundation for competing in an increasingly demanding market.”

The CRM: the true centre of the real estate business

One of the key points of the podcast is clear: the CRM is no longer just a database; it is the core of the agency. The agencies that perform best do not improvise:

• They manage all contacts from a single system
• They automate repetitive tasks
• They genuinely follow up every lead
• They know which actions generate sales and which do not

Without a CRM, there is no control. And without control, there is no sustainable growth.

Selling in 2026 will be impossible without technology

Today’s property buyer:

• Compares much more
• Searches in multiple languages
• Wants fast responses
• Demands professionalism from the very first contact

The podcast makes it clear that internationalisation is no longer the future; it is the present. Agencies working with clients from Belgium, the Netherlands, Poland, the United Kingdom or Nordic countries need systems designed for this reality.

And this cannot be achieved with Excel spreadsheets or generic tools.

What successful agencies do differently

Drawing on Mediaelx’s experience, Miguel explains that the agencies that sell best:

• Have clear digital processes
• Use the CRM as a daily working tool, not as a data warehouse
• Integrate website, marketing and lead generation into a single system
• Analyse results and make decisions based on real data

They do not work “by gut feeling”. They work with strategy.

2026 is not a threat, it is an opportunity (if you know how to adapt)

The message is not alarmist, but it is realistic: the estate agent who does not adapt will not disappear overnight, but will gradually lose visibility, leads and opportunities.

On the other hand, those who commit to digitalisation:

• Will gain efficiency
• Will attract leads more effectively
• Will have greater control
• Will be able to grow without relying solely on manual effort

A conversation every estate agent should listen to

If you are an estate agent or agency and want to understand:

• where the sector is heading
• the role technology plays
• why the CRM is key in 2026
• how to adapt without losing your essence

this episode is for you.

At Mediaelx, we do not talk theory — we talk experience

At Mediaelx, we have over 20 years of experience working with estate agencies across Europe. We do not just develop technology: we advise, support and guide estate agencies throughout their digitalisation process.

Our goal is not for you to have “more tools”, but to have the right ones and know how to use them.

If you want to prepare your agency for 2026 and remain competitive, speak to our team and tell us about your case.

• WhatsApp: +34 601 223 257
• Telephone: +34 600 567 207
• Email: info@mediaelx.net

Watch the full podcast on real estate CRM and digitalisation

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