Facebook ▷ Optimization of the property file | CRM

Optimise your property tab as much as possible

18 March 2020 | News

In these difficult times we are living, time can become the greatest ally of a real estate agent. At Mediaelx-LetsINMO we want to encourage all people affected personally and professionally by COVID-19, especially our clients, and give them strength so that you continue to perform your business as much as possible.

For this reason, we provide our real estate clients with the main optimization techniques of our real estate CRM to improve their presence and visibility on the Internet.

  • General . It is the first category of the property file and includes the main characteristics of the home: reference, price, status, type, location, m2, energy rating ...

* From Mediaelx-LetsINMO we recommend making an interested use of each field since over-information can harm your SEO and the sale of the property.

  • Options . Section that helps the buyer to know more details of the property: near the town hall, garage, private pool , etc.
  • Description . This section is very important for web positioning. Our CRM allows you to use different resources to present a detailed description of the property on your website:

      - Title : Put a phrase that captures your style attention: "Apartment with pool and sea views for sale in Costa Blanca".

      - Content : Write with text that persuades the reader. To do this, it is important to use bold, divide the text into paragraphs, add some H2 and H3 and add similar keywords.

Optimise your property tab as much as possible

  • Images . Publish quality images because Google positions them better, use the ALT attribute with the keyword to position, use the most representative and attractive main image (house with garden, pool or sea views), publish images that weigh little to lighten the loads from the web and uses only horizontal images.


  • Labels. They are used to highlight aspects of the property: opportunity, luxury property, close to the sea ...

* It is important to emphasize that it is not necessary to use all the available labels since the highlighted would cease to be useful and the user would not end up attracting attention.

  • Seekers. Another important category like the description or the images of the house. Its main function is to help Google to display the information that you have inserted through the keyword to position. It consists of three fields: meta-title, meta-description and meta-keywords.

* The meta-title cannot exceed 55 characters and the meta-description cannot exceed 155. It is recommended to add icons to get your attention.

Optimise your property tab as much as possible


  • Videos. At Mediaelx-LetsINMO, we recommend providing audiovisual information on the property, since it considerably helps the client's conversion and search engine visibility.

* To publish a video in the property file, only a YouTube or Vimeo account is necessary. Upload the file and copy and paste your IFrame (link code) into the CRM.

Any questions? We solve it delighted

If you need to solve any doubt about the optimization of the tab of your properties, you can contact us. Despite the situation, we continue to work from home.

We also invite you to follow our news on social networks.

We offer web solutions for your company

Experts in import and export of XML Feeds and shipment of properties to real estate portals. In Mediaelx we advise you to offer you the most appropriate services for your business.

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