Surely, every day when you raise the shutter of your business, you organize the products, you worry that the entrance of the store is in good condition and you even perfume the corridors so that your clients, when they enter, feel comfortable, have a good feeling and come back again. they make their purchases.
This is your way of caring for and improving the image of your business on site . Local SEO is the same, but in the online world. In other words, make yourself known to your customers or potential customers by providing the maximum information of interest and quality in order to attract them to your physical store and, therefore, generate more sales. All this is possible thanks to how well you take care of your image on Google My Business and how well your company profile is positioned on Google.
Google My Business and Local SEO
What is Google My Business (GMB) and what can it do for your business? It is a tool that Google makes available to brands or companies to increase their visibility and help them in their online positioning. In the same way that you take care of the entrance of your physical business, you should take care of the same or more the online showcase of your company. In recent years, product searches and online sales have skyrocketed , allowing companies to earn more revenue if they achieve wide visibility.
You may be wondering what benefits the reviews or opinions that someone can leave on your Google profile can bring to your business . Indeed, they are many and important. Please read carefully:
✅ Confidence and security towards your audience
✅ Greater credibility against your competition
✅ Help decision making
✅ Build consumer loyalty : a satisfied consumer will buy again and will recommend you to their circle of friends and family
✅ Increased visibility and positioning in your Google My Business file. Google will reward you and show your company listing above the competition
✅ Brand image and recognition
What information to show in the Google My Business listing to create a positive opinion in the user
Let's take as an example that a user searches for a bakery in their current location and your business appears among the first recommendations of Google. The user, upon clicking, should see the following:
- Name, address and contact telephone number
- Map with the exact location
- Opening and closing hours
- Images of your business and products
- URL of your website (if you have one)
- customer reviews
"Delicious. Quality products and very friendly staff. I will be back."
Here is an important fact: this phrase will create trust and among all the business suggestions, your bakery will be the option chosen by the user. In conclusion, the more positive reviews your business has, the more visitors it will attract and the more visibility it will achieve on Google , thus increasing the chances that they will choose you and not the competition.
The importance of managing your profile reviews to attract sales
Having happy and satisfied customers is essential for any business, but there are times when complications arise. In that case, we try to give a solution. Hence the importance of managing your online image well. A profile with negative and neglected reviews gives a feeling of abandonment and little interest in what they think of your business.
If you don't have time to manage your profile or want to give it a professional approach, our SEO specialists can help you. We will work to take care of your brand image/branding and ensure that your company has maximum relevance in the main search engines , trying to position it on the long-awaited first page of Google.
Do you want to be more visible on Google? At Mediaelx Digital Agencywe will be happy to help you achieve it. Send us an email to firstname.lastname@example.org or if you prefer, call us at + 34 601 223 257. We are waiting for you!