Last week we talked about the benefits of blogging for real estate and how it can help you attract more potential clients to your website. Today, we want to encourage you to continue on this path and for that, we have prepared for you the 6 infallible tricks to improve the SEO of your real estate website.
Let's go there!
1. The headline: think about how your clients search for you
In the headline you should write a phrase that is attractive but that, at the same time, includes the keyword to be positioned. The headline should not sound forced and should be read in a natural way.
For example, if you are going to promote an apartment in Torrevieja within walking distance of the beach, this is what is usually found on most real estate websites that have a property similar to yours: "Apartment in Torrevieja near the sea".
What would be a good alternative? These are some headlines that can help to awaken the desire of your potential clients and differentiate you from the competition:
- Enjoy the sea breeze in this apartment for sale in Torrevieja
- Find peace and tranquillity in this apartment for sale in Torrevieja by the sea
- Paradise by the sea: fall in love with this apartment for sale in Torrevieja
2. Optimise your property descriptions
The descriptive text of a property is often a tedious task for many real estate agents, but one that should not be overlooked. Take it as an opportunity to improve the visibility of your property listing and provide your client with valuable information that other real estate agents are not offering.
- Draw attention: always write with the reader in mind
- Optimise the content with semantic keywords: use keywords and secondary words related to the topic
- Use bold type: highlight the most important parts of the text
- Divide the text into paragraphs: it gives order and sense to your content
- Add headings (H2, H3...): use other eye-catching headlines to talk about more features of your property
3. Include meta-tags: Give Google information about the content of your website
Meta-tags provide additional information about the content of your page. These tags help search engines rank information faster. If used properly, they can improve the visibility and ranking of your website in search results. So why not take advantage of them?
Meta-tags should include information about the page title, content description, relevant keywords and other important information for search engines. They are divided into:
- Meta-title: headline of the page (max. 55 characters)
- Meta-description: description of the page content (max. 155 characters)
This is how users see meta-tags:
4. Watch out! Avoid duplicate content
One of the most common penalties incurred by real estate websites and which is usually the main reason why they do not end up positioning correctly is the publication of duplicate content.
In the case of real estate agencies, this is even more evident and is usually due to two reasons:
- Many properties with the same or similar characteristics = (almost) identical descriptions
- Property listings imported from partners = same information on other websites
To prevent your website from falling into these errors and to avoid Google penalising your web positioning, it is best to write your own descriptions.
5. Do not leave pages with empty content
Empty content says nothing. Don't leave blank pages if you don't want to plummet several positions in the search engines. This happens a lot to multilingual real estate websites.
Due to lack of time, they often neglect the content they have in other languages. Before leaving the content empty, it is better to use an automatic translator.
6. Put internal links that are related to the topic
Allow your users to travel to other pages of your website through internal links that are related to the topic. For example, if you are talking about a property in Torrevieja, you can add a link to the section "Areas > Torrevieja" so that the user gets to know the area better.