Data privacy has become a top priority. New regulations from the European Union and Google have established strict rules regarding cookie consent on websites, and the property sector is no exception.
At Mediaelx, we want to ensure our clients understand the importance of these regulations and the implications of non-compliance.
What is Consent Mode and Why is it So Important?
Imagine your website is an open house. Previously, you could invite anyone in and collect their data without asking for permission. But now, the law requires you to obtain explicit consent before entering the house. This is Consent Mode.
Tricks like automatic scrolling to assume that users accept cookies are no longer acceptable. The new regulations are clear: consent must be voluntary, informed, and active.
What Happens if I Don’t Implement It?
The consequences can be severe:
- Google Penalties: Your website could lose rankings in search results, leading to fewer visits and reduced business opportunities.
- User Complaints: A dissatisfied user may file a complaint with the Data Protection Agency, which could result in financial and reputational penalties.
- Loss of Client Trust: Users increasingly value their privacy. If you fail to respect their rights, they will lose trust in your brand.
- Damage to Your Brand’s Reputation: Violating user privacy can cause a reputation crisis that takes a long time to recover from. Social media quickly amplifies complaints and negative news, which can have a lasting impact on your business.
What About My Statistics?
It’s normal to experience an initial drop in visits to your website when implementing Consent Mode. This is because not all users will give their consent. However, don’t panic. Even if you don’t see all visits in Analytics, users will still be browsing your site.
This decrease doesn’t necessarily reflect a loss of interest but rather a shift in how we measure visits.
How to Resolve It? Contact Mediaelx to Implement Consent Mode
The only solution is to implement Consent Mode on your website as soon as possible. At Mediaelx, we help you configure your website to comply with all current privacy and data protection regulations.
We have a team of web development and compliance experts who will ensure a correct and secure implementation of Consent Mode, thus avoiding potential penalties.
Don’t let non-compliance affect your business. Contact us today to ensure your website is up-to-date with 2024 regulations and remains competitive in the property market.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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