When you think about your real estate website, what comes to mind? Surely, the properties you offer. But there is a key element that can subtly change how buyers connect with you: the "Areas" section.
Imagine that a client is not just looking for a house, but a place to create memories. By offering information about the different locations — such as tourist attractions, restaurants, and activities — you help them visualize their life in that area. You are not just selling a property; you are offering a lifestyle.
Furthermore, having a well-designed areas section improves the user experience and is crucial for your visibility on Google. The more useful and relevant content you offer, the more you will position yourself as a reliable source. This means more visits to your website and more sales opportunities.
Below, we show you the main SEO benefits of including this section on your real estate website.
SEO Benefits of Creating Area Pages on Your Real Estate Website
Attract Clients Through Local Searches
Having a well-defined areas section allows you to attract clients through local searches. By using specific keywords, such as “buy a house in Moraira” or “properties in Torrevieja,” you make it easier for those searching for properties in those locations to find your website. Local searches often have a higher purchase intent, meaning that the people who land on your page are closer to making a decision.
Additionally, including relevant information about each area helps capture potential buyers who are researching the location. For example, if you write a block of text about “the best beaches in Moraira,” you can capture the attention of users who haven't yet decided to move but are considering the area.
Improve the User Experience
A well-structured areas section enhances the user experience. When visitors can easily find useful information about services, transportation, and activities, they spend more time on your site. This reduces the bounce rate and increases interactions, such as visits to properties.
If a user is searching for “activities in Jávea” and finds a section detailing festivals and hiking routes, they will feel more connected. This turns your site into a valuable resource and increases the likelihood that the user will return or recommend your site.
Create Valuable Content
By including information about different areas, you generate useful content for your visitors. Publishing articles on unique features, such as history and culture, demonstrates your knowledge of the local market. This helps build trust with users.
The more valuable content you offer, the more chances you have of ranking well on search engines. For example, if you have an areas page dedicated to Moraira, including detailed information about its beaches, restaurants, and recreational activities can rank well for related searches and attract more visitors interested in the area.
Facilitate Internal Linking
An areas section allows you to create internal links effectively. You can link to related blogs that talk about the area, as well as to the "About Us" page or the services you offer. This not only improves navigation but also provides users with more context and resources.
For example, if a visitor is reading about “the best areas to live in Pilar de la Horadada,” you can link to a blog article you previously created about local activities and events in Pilar de la Horadada. This type of connection not only offers valuable information but also encourages users to keep exploring your site. By providing these links, you improve the user experience and help Google understand your website's structure, which can contribute to better rankings.
Constant Updates
The areas section gives you the opportunity to keep your content updated. By adding information about new businesses, events, or changes in the community, you keep your visitors informed and attract new clients. Google rewards sites that regularly update their content, which can improve your rankings.
For example, if you have a page dedicated to Torrevieja, you can include information about new restaurants, attractions, or activities that emerge in the area. Regularly updating this section, such as adding “the best beaches in Torrevieja for this summer” every year, provides visitors with valuable information and shows that you are committed to offering relevant content.
The Ideal Structure for Your "Areas" Page: This is the Formula We Use at Mediaelx
- Optimized area content with attractive interspersed images: This makes the reading experience enjoyable and visually appealing.
- Image and/or video gallery: Showing the beauty of the area helps visitors emotionally connect with the place.
- Area map: Including a map helps users understand the location and features of the area, especially for those unfamiliar with it.
- Property catalog that fits the area: Displaying properties directly related to the area on each area page increases sales opportunities.
Real Examples of Real Estate Agencies That Make Good Use of the "Areas" Section
- Six Seconds: http://sixsecondsproperties.com/costa-blanca-norte/benidorm.html
- Villas Blanca: https://villasblancarealestate.com/es/costa-blanca-norte/alicante.html
- Orange Villas: https://orangevillas.com/es/alicante-costa-blanca/altea.html
- Medimar Eiendom: https://medimareiendom.com/es/costa-blanca-sur/torrevieja.html
- Sí Spain: https://sispain.co.uk/murcia-costa-calida.html
- Rayos de Sol: https://rayosdesol.com/en/costa-blanca/benitachell.html
Boost Your Real Estate SEO with Quality Content: Start Today with Mediaelx's "Areas" Modules
If you want your real estate business not just to survive but to thrive in the digital world, the "Areas" section is an indispensable tool for your SEO strategy.
With our real estate CRM, you can easily manage the areas modules, creating locations and coasts in a very intuitive way. If you don't have time to develop the content, don't worry! We offer an SEO + Consulting Service that will help you create the necessary content to attract more visits to your website and improve your rankings.
Contact us, and let's talk about how we can help you.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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