Do you feel that your real estate website is not reaching its potential? It's frustrating to invest time and resources into a site that doesn't attract clients, isn't it? The reality is that many real estate agents face the same struggle, feeling that their efforts are not reflected in the results. But it doesn’t have to be that way.
In this article, we will share an essential SEO checklist to turn this situation around. It will help you identify those small mistakes that may be hindering your real estate website's ranking. Take note!
SEO Checklist for Your Real Estate Website
1. Original Content
- Is your content informative and valuable to your visitors?
- Regularly publish blog articles about market trends, real estate tips, buyer and seller guides, and industry news.
- Review and update old content to keep it relevant and useful.
- Avoid duplicate content:
- Duplicate content is a common issue on real estate websites. Using generic templates can lead to multiple sites presenting similar information, negatively affecting your ranking on search engines.
- It’s always better to opt for a custom website designed for SEO that allows you to create unique content, differentiate yourself from the competition, and provide a better user experience.
Attention!
The SEO strategies that worked in 2000 are no longer effective in today's Google. We have audited clients who worked with "SEO experts" whose only tactic was to duplicate content and change the main keyword. Although this technique was common in the early days of the internet, today it can be detrimental to your website. Google penalizes duplicate content, so it's crucial to have SEO specialists who use current and effective methods to improve your ranking without jeopardizing your visibility.
2. Robots.txt Files
The robots.txt file is a text file that tells search engines which pages of your website should or should not be indexed.
- Importance of Review:
- Make sure it isn’t blocking important pages of your site. Poor management of this file can prevent Google and other search engines from properly indexing your website, limiting its visibility.
- Consult Specialists:
- Since configuring this file can be quite technical, it is advisable to consult with SEO specialists.
Attention!
Sometimes, we have encountered clients whose website was blocked by the robots.txt file, rendering all their SEO efforts useless. To avoid such problems, it's crucial to have a reliable team of programmers who ensure proper configuration and visibility of your site in search engines.
3. Mobile Optimization
- Is your website responsive and looks good on all mobile devices?
- Test on different devices and browsers to ensure your site adapts properly.
- Remember that Google prioritizes mobile-optimized websites in its search results.
- User Experience (UX):
- Ensure that navigation, design, and loading speed are optimal on mobile devices.
4. Loading Speed
- Does your page load quickly?
- A good loading speed is essential for retaining visitors on your site. If your page takes too long to load, users may become frustrated and leave it.
- Importance of Speed:
- In addition to affecting user experience, Google considers loading speed a key factor in its ranking algorithm. A slow website can harm your visibility in search engines.
5. Complete Metadata
- Have you added meta titles and meta descriptions to each page?
- Meta titles are the headings that appear in search results, and meta descriptions are brief summaries of the page's content. Both are crucial because they help search engines understand what your content is about and help users decide whether to click on your link.
- Importance:
- An effective meta title and an attractive meta description can significantly increase the click-through rate (CTR) in search results, thus improving your website's visibility. Make sure they are descriptive, contain relevant keywords, and are unique for each page.
Attention!
It is essential to have a self-manageable CRM that allows you to easily modify and update the meta tags of your properties, your blog, and the main pages of your site. Having control over your snippets and the appearance of your website in Google search results is key to optimizing your online presence and improving your ranking. Don’t underestimate the importance of proper SEO configuration from your own platform.
6. Optimized Images
- Are your images optimized for the web?
- Make sure they are the right size and high quality without sacrificing loading speed.
- Use of ALT attributes:
- Describe the content of the images with relevant keywords in the ALT attributes to improve SEO and accessibility.
7. Internal and External Links
- Are you using internal links to guide users to other parts of your site?
- Create a logical internal linking structure that improves navigation and keeps visitors on your site.
- Include external links:
- Provide links to high-authority external sources that support your content and build trust.
8. Use of Google Tools
- Are you using Google analytics tools to track the performance of your website?
- Tools like Google Analytics and Google Search Console are essential for identifying areas for improvement.
All websites developed by Mediaelx include the configuration of Google Analytics and Google Search Console so that our clients can have complete control over their site's performance from day one.
9. Site Security
- Does your website use HTTPS?
- Ensure that your site is protected by an SSL certificate, as this is crucial for security and ranking on Google.
- Regular security reviews:
- Conduct security audits to detect vulnerabilities and maintain the integrity of your site.
All websites developed by Mediaelx include an SSL security certificate.
10. CRM Integration
- Consider good integration of CRM + Website:
- Using an external CRM with a low-cost website can harm your SEO efforts.
- Optimization:
- Make sure your CRM integrates seamlessly with your site to optimize management and improve your online visibility.
11. Google My Business
- Is your real estate business listed on Google My Business?
- Having a complete and optimized Google My Business profile is crucial for local SEO and helps potential clients find your services.
- Regular updates:
- Keep your profile updated with your latest services, promotions, and contact information.
12. Regular Monitoring
- Do you regularly monitor your website's performance?
- Review traffic statistics, conversion rates, and keyword rankings regularly to adjust your strategy.
SEO PACK: Complete Audit and Advanced Checklist
Implementing this SEO checklist can help you turn your real estate website into a powerful tool for attracting clients. Don't forget that SEO is an ongoing process, and keeping your site updated and optimized is essential to achieve the desired results.
At Mediaelx, we are committed to helping you achieve your online goals and improve your visibility in search engines. If you need assistance with your real estate website, don't hesitate to contact us!
Image gallery
