Having a professional website is not just about image; it is also crucial for search engine optimisation. A well-designed website can attract attention, but without an SEO strategy, that attention may go unnoticed.
What is the point of having an impressive website if no one sees it? The advantage of our real estate websites is that they are built for SEO and Digital Marketing, with a solid foundation from the start and the necessary tools to continue growing.
We have seen how many of our clients have achieved good rankings on Google, even without having invested in SEO. The reason? The quality of our websites and the time dedicated to our tools. But this is just the first step. To grow and maintain your ranking, it is vital to take advantage of all the tools we offer. As we will see, our CRM + WEB is key to achieving this.
SEO and Digital Marketing Tools You Can Enjoy with Mediaelx’s CRM + WEB Package
Our websites are connected to a super intuitive and user-friendly CRM, equipped with essential SEO and Digital Marketing features for the growth of real estate agencies.
This set of tools and functions not only enhances your online presence but also helps you capture and manage leads efficiently. Below are the main tools you can enjoy.
1. Quicklinks
Quicklinks are unique and user-friendly links that allow you to direct your clients to specific groups of properties and boost SEO. These links are ideal for use in Google Ads campaigns, facilitating the segmentation of your target audience, and can even be sent to your clients. For example, if a client is interested in beach properties in Torrevieja, you can send them the Quicklink that contains only the properties available in that area.
2. Complete Property Listings
Our websites allow each property to have an optimised property file with all the necessary information, as well as CTAs (calls to action) that facilitate inquiry generation. For example, direct contact buttons such as "Send a WhatsApp message" or inquiry forms that make it easy for interested parties to get in touch with you.
3. Email Marketing Tools
The email marketing tools we offer are key to maintaining smooth and effective communication with your clients. With our platform, you can automate the sending of personalised emails, allowing you to keep your contacts informed about new properties, exclusive offers, and news in the real estate sector without needing constant effort.
- Automatic Email Sending
Our automatic sending feature allows you to set up emails that are sent at strategic moments, such as after a client registers on your website or shows interest in a specific property. This ensures that you don’t miss conversion opportunities, as you can continue to communicate with them even when you’re unavailable. You can personalise messages according to each client’s preferences, thereby increasing the relevance and impact of your communication.
- Manual Newsletters
Additionally, you have the option to create manual newsletters, where you can share more elaborate and engaging content with a single click, such as blogs. These newsletters are ideal for highlighting new properties, informing about events in the area, or providing useful tips. Being manual, they allow you greater control over the content of the message, ensuring it reflects your style and that of your brand.
By connecting both tools, you can segment your contact list to send specific information to different groups, ensuring that each client receives content that truly interests them. Thanks to the integration with Acumba, you will have access to detailed statistics on the performance of your campaigns, enabling you to adjust and optimise your email marketing strategy based on the results obtained.
4. Integrated Blog
Your website's blog is an excellent way to improve your search engine ranking. With our tool, you can publish relevant articles with the necessary SEO elements for optimisation. This includes meta titles, meta descriptions, alt text for images, headers, bold text, hyperlinks… All of this contributes to further improving the ranking and usability of your content.
For example, if you decide to write an article titled "The Best Areas to Buy in Costa Blanca", you can include related keywords, mention properties you have available in the area with their respective links to their property listings, add images, videos, attach files… Keep in mind that not all CRMs offer this ease!
Furthermore, at the end of each blog post, you have the option to display the list of properties you wish, usually related to the topic of the article, filtering by property type and coast/area yourself. This ensures that your visitors have immediate access to your most relevant offers, increasing the chances of conversion and keeping their interest in what you offer.
5. Area Pages
The pages dedicated to different areas, zones, coasts, or localities are fundamental for attracting buyers who want to discover or get to know new locations better, especially those foreigners who are not familiar with the area. These pages provide valuable information about each community, including services, highlighted features, and, of course, properties for sale.
These sections can also serve as tourist guides; if a client asks you about activities in the area, such as golf courses or beaches, you can send them the link to the corresponding page.
By offering useful and well-structured content, you not only help your visitors make informed decisions about their lifestyle but also optimise your local SEO. Integrating specific keywords related to the area and highlighting what makes each community unique, such as its leisure offerings or accessibility, will improve your ranking in search engines. Additionally, you can list properties at the end of each page, directly related to the location, just as is done in blogs.
6. Unlimited and Custom XML Creation
Unlike many other CRMs, at Mediaelx we do not charge you for each XML you need to create. You can generate unlimited and custom XMLs, adapting them to your specific needs, to be used on real estate portals, submissions to collaborators, MLS...
- Customisation
You can define specific parameters that cater to the requirements of different platforms, optimising the reach of your properties, such as:
- Price range
- Number of bedrooms
- Include or exclude Province / Area
- Add or exclude type (apartment, villa, plot...)
- Add or exclude imported properties
This ensures that your listings are appealing and aligned with the expectations of your potential buyers.
- Automatic Updates
Our system allows any changes made to your website to automatically reflect in the XML files. This means you will never have to worry about having outdated information on multiple platforms, as the process is carried out automatically. This feature saves you time and helps you avoid errors, ensuring your listings are always up to date.
7. Integration with Google Analytics and Search Console
We provide each website with the integration of Google Analytics and Search Console so you can monitor your site’s performance. This includes data on traffic, user behaviour, and the effectiveness of your keywords. For instance, you can see which pages receive the most visits, how long users spend on each, or even which country your users are from.
8. Multilingual Websites
We create websites in multiple languages, allowing our clients to position themselves in different markets and attract a broader audience. A great example of this is Costa Invest and Petra Hönig, two real estate websites we created with over 8 languages and always with the option to expand.
Each language version has its own set of search engines, meta tags, and SEO elements, facilitating positioning in various markets. Remember, optimising a website in multiple languages allows you to significantly expand your audience.
Do you need an extra tool?
At Mediaelx, we are always attentive to the needs of estate agents and develop specific tools to make their work easier. A clear example of this is our new "Fairs" tool. This tool is already being used by many of our clients, who have highlighted its great utility for managing and promoting events. If you feel you are missing any additional tools, please do not hesitate to let us know.
Technical SEO
In addition to these tools, we also ensure that all our websites are optimised from a technical standpoint. This includes:
- Responsive design for all devices: Our websites are designed to be fully responsive, meaning they will look and function perfectly on any device, whether on a computer, tablet, or smartphone. This enhances the user experience and is a key factor for SEO, as Google prioritises mobile-friendly websites.
- Sitemap: We automatically generate a sitemap that helps search engines index your pages more efficiently. This ensures that all your properties and content are easily accessible to search engines.
- Speed optimisation: We ensure that your website loads quickly, as speed is a crucial factor for SEO and user experience. A clear example of a fast-loading website we created at Mediaelx is Singularity Homes.
- User-friendly URL structure: Your website's URLs will be clean and descriptive, making it easier for both Google and your visitors to understand and remember how to reach your content.
- Site security: With the included SSL certificate, we ensure that your users' information is always protected. Not only is this a security plus, but Google also positively values secure sites.
Get ready to take your real estate website to the next level. It all starts with Mediaelx's premium CRM + WEB.
Give your estate agency the edge it needs. A good website design can initially attract traffic, but without consistent effort, success can be fleeting. That’s why at Mediaelx, we don’t leave you alone after launching your website.
We provide you with the SEO and Digital Marketing tools you need to continue growing and increase your visibility in a highly competitive market. All managed from our user-friendly and intuitive real estate CRM.
If you have questions or are unsure how to make the most of our tools, we offer an exceptional after-sales service. You will always have someone on the other end of the phone to assist you, and you will also have access to guides and explanatory videos that will make using each feature easier.
With over 500 real estate websites launched and a high satisfaction rate among our clients, we have extensive experience and numerous examples demonstrating the effectiveness of our work. Contact us today and take the first step towards a stronger and more effective online presence.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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