At Mediaelx, we love working with clients who understand the importance of evolving and adapting to the times. This month, we want to highlight Chic Estates, a real estate agency based in Los Alcázares specialising in new builds, which has recently revamped its image, once again trusting our services.
The changes include their new logo, with a modern and sophisticated design, and their new website, designed to provide a smoother, more intuitive, and attractive user experience.
But this transformation goes beyond aesthetics: it represents a strategic commitment to connecting with current trends and meeting client expectations. Discover all the details of Chic Estates' new visual identity and its impact.
The Visual Transformation of Chic Estates
A Modern and Exclusive Approach to Better Connect with Clients
Do you remember what the Chic Estates website used to look like? Over time, even the most established brands need a makeover to stay relevant and appealing. Chic Estates is no exception. After several years with us, the agency has chosen to modernise its visual identity to stay ahead in a competitive market.
The result is a modern, elegant, and sophisticated website that perfectly reflects the essence of Chic Estates. The carefully selected black and gold colour scheme evokes luxury and exclusivity, while the minimalist design and high-quality images showcase the properties they offer.
- A revamped logo combining elegance and modernity
- A colour palette that blends black and gold, embodying luxury and exclusivity
- A visual identity that conveys professionalism and distinction
A Website Design That Enhances Property Value
A Modern Website for Exclusive Homes
Given their specialisation in new builds, Chic Estates needed a website that conveyed values of quality and trust. It is essential for the online presence to match what they offer.
For an agency focusing on high-value properties, the website must be more than just a search platform. It must provide a digital experience that communicates the quality, luxury, and prestige of the homes. This is precisely what we worked on for Chic Estates' website.
STRENGTHENING THE VISUAL IDENTITY
- Exclusive colour palette: Black and gold tones are used throughout the website, from action buttons to backgrounds and graphic details. This contrast creates an elegant atmosphere that reflects the luxury of the properties offered by Chic Estates. Gold is applied in a soft gradient that highlights modernity and brilliance, creating a visually striking yet balanced effect.
- Modern and sophisticated typography: The font combination highlights Chic Estates' unique personality, using three typefaces that create a harmonious contrast: an elegant and sophisticated typeface for the logo and a warm and friendly typeface for the text.
- Revamped logo: Chic Estates' logo has been updated with a more minimalist design. The main text conveys an elegant impact, while the “since 2001” adds a personal and approachable touch, as if emphasising the brand's experience and reliability.
- Consistent branding design: Throughout the website, a consistent aesthetic is maintained using high-quality images and professional photography that complement the colours and typography. Visual elements such as icons, buttons, and section dividers are designed with gold metallic finishes and soft textures that reflect luxury. A clear example is the homepage, where a panoramic image of a luxury villa is complemented by a golden button.
- Intuitive navigation and responsive design: The website is designed to be easy to navigate on any device, with a clear menu and adaptive design ensuring a smooth experience on both desktop and mobile devices.
- Advanced search and custom filters: The search function allows users to filter properties by specific criteria (location, price, features), facilitating a tailored search to each client’s needs.
- User registration and personalised alerts: Users can register to save favourite properties, receive personalised alerts about new options, and access exclusive content.
- Detailed property information: Each property is accompanied by detailed descriptions, high-quality images, interactive floor plans, and videos, enabling buyers to visualise the property clearly and make informed decisions.
- Map visualisation and location: Visual maps help buyers explore property locations and their surroundings, making orientation easier, especially for international clients.
- Simplified contact process: Contact forms are optimised to be quick and easy to complete, with WhatsApp buttons for direct contact and concise forms.
- Optimised loading speed: The website is optimised for fast loading times, enhancing the user experience by avoiding delays. This is crucial for high-net-worth clients who value efficiency and quality in every aspect of their digital interaction.
- Multilingual website: Users can access content in several languages, making it easier to connect with international buyers interested in properties in Spain.
Enhancing the User Experience
A 360º Digital Strategy for Total Impact
In addition to web design, Chic Estates has entrusted us with other key services to boost their market presence:
- SEO Positioning: We work to position the brand at the top of search results, helping to attract clients interested in new-build properties in Spain.
- Strategic Google Ads Campaigns: We create effective campaigns to attract qualified traffic and convert visits into clients.
- Social Media Content Automation: We simplify the management of their social networks to maintain a constant and professional presence.
- Facebook & Instagram Ads: Through specific campaigns, we help Chic Estates stand out on the platforms where their potential clients are most active.
An Inspiring Client
Chic Estates is one of those clients that are a pleasure to work with. Their trust in our services over many years and their commitment to quality motivate us to keep reinventing ourselves.
In today’s demanding real estate market, keeping up with the latest trends is not an option but a necessity. Chic Estates' renovation perfectly reflects this vision, showing how brands constantly evolve to adapt to new market demands.
Mediaelx Takes You Beyond Design: We Build a Complete Business for You
At Mediaelx, we go far beyond offering a beautiful design or modern logo. We provide a complete package of solutions that optimise your real estate business from the inside out.
With our automated systems, optimised processes (Mediaelx CRM), and access to new builds through local collaborators, we help you grow your business. Additionally, our MLS gives you access to resale properties, expanding your business opportunities.
It's time to optimise your real estate and realise its full potential. Start operating like a true industry leader.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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