Recently, Idealista announced the acquisition of the real estate portal Kyero, specialized in international transactions in Spain, France, Italy, and Portugal. This move reinforces an increasingly evident trend: real estate portals are dominating the market and expanding their influence, leaving real estate agencies with fewer opportunities to stand out.
But what if we told you that you can carve your own path and create your own space in the market? The key lies in SEO. Investing in an organic positioning strategy allows you to gain visibility, attract potential clients, and take control of your online presence without depending on industry giants.
Create your own path to avoid relying on portals: SEO as the solution
It’s undeniable that real estate portals like Idealista, Fotocasa, or Kyero are key tools to gain visibility. Not being on them could mean missing out on important opportunities to attract clients. However, relying exclusively on these portals also has its downsides: saturation, increasing costs, and lack of direct control over the customer experience.
This is where SEO comes into play as a strategic solution to complement your presence on portals and generate direct traffic to your website. An organic positioning strategy not only enhances your visibility but also builds an independent channel that works for your real estate agency in the long term.
Why is web positioning so important in this context?
- Avoid total reliance on portals: While portals give you access to a broad audience, you’re also competing with thousands of other agencies and similar listings. With SEO, you can position yourself directly in relevant Google searches, such as “villas with pool in Orihuela Costa” or “apartments near the sea in Torrevieja,” generating traffic without intermediaries.
- Attract qualified clients directly to your website: By optimizing your content for specific searches, you attract users already interested in properties like yours. This allows you to offer a more personalized and direct experience, increasing the chances of conversion.
- Gain visibility at key moments: Web positioning places you in front of clients right when they are actively searching for specific properties, such as “seafront apartments in Orihuela Costa.” This approach ensures your agency is visible in the right place and at the right time, without relying exclusively on portals.
- Differentiation and branding: While portals present your agency as one among many, your optimized website allows you to highlight your identity, values, and the unique advantages of your services. With SEO, you can position yourself as a reference in your geographic area or a specific type of property.
- Long-term sustainability: Visibility on real estate portals is temporary and vanishes once your advertising budget runs out. SEO, on the other hand, is a long-term investment. Once you achieve good Google rankings, you can maintain that visibility over time without continuously spending on advertising, ensuring a constant competitive advantage in a saturated market.
- Greater control and flexibility: Real estate portals have their own rules and limitations. With organic positioning, you have complete control over your digital strategy, from content creation to website optimization. You can adjust your approach according to market trends, user search behavior, and client needs, something not possible with portals.
- Compete in specific niches: Although popular, real estate portals target a general audience. If your agency specializes in a specific type of property, location, or client profile, SEO allows you to position yourself in specific market niches. This helps you stand out among numerous properties and attract highly qualified clients looking for what you offer.
Amid portal saturation, put your real estate agency on the radar with SEO
Organic positioning is one of the best ways to make your agency stand out in an increasingly competitive market. By implementing a well-thought-out strategy, you can improve the visibility of your properties when clients need them most, right when they are searching.
Portal saturation doesn’t mean you have to settle for competing in a crowded space. With a solid web positioning strategy, you can stand out on your own, achieving long-term visibility without exclusively depending on portals. SEO is an investment that constantly works in your favor, while portals only deliver results as long as you keep investing in them.
If you haven’t started optimizing your website yet, now is the time. Improving your content and ensuring your properties appear among the top Google results will help capture the attention of those actively searching for what you offer.
If you’re wondering where to start, at Mediaelx we can guide you in creating an optimized website with the right SEO approach for your real estate agency.
Start today to give your agency the space it deserves.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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