In an increasingly digital world, real estate agents must always stay at the forefront of marketing tools to promote their properties and connect with potential clients. One of the latest social platforms is Bluesky, a social network that is gaining popularity and could be a valuable tool for your digital marketing strategy.
In this article, we explain what Bluesky is, how it works, and why it should be part of your digital approach.
What is Bluesky and why is it relevant for your real estate business?
Bluesky is a social platform that started as an independent project, with the goal of offering an alternative to traditional social networks like Twitter. Its main focus is decentralisation and creating a space where users have more control over content and interactions. For real estate agents, this means you can reach a different audience with a more open and authentic approach.
Although it is still in an emerging phase, its growth has been remarkable. For real estate agents, Bluesky represents a new opportunity to stand out in a rapidly evolving digital space.
Advantages of having Bluesky for your real estate business
- More control over your content
With Bluesky, you can decide exactly what type of content you want to see and when, removing unwanted content from your feed, something that is not so easily done on other social networks. As a decentralised platform, you will have more freedom to share whatever you wish without the intervention of a restrictive algorithm.
- Customisable feeds
Bluesky offers the possibility to create different feeds, allowing you to segment content based on your interests or those of your audience, making it easier to reach the right people at the perfect time. Imagine having one feed exclusively for luxury properties and another for affordable homes. This way, you can tailor your message to each type of client.
- Transparency and control over content
The platform puts users in charge, allowing them to configure content in detail. The social network focuses on transparency, giving you access to how algorithms are managed and how posts are displayed. This is a significant advantage over other social networks.
- No intrusive ads
Another significant advantage of Bluesky is that, for now, it has no ads, ensuring a smooth, interruption-free experience. This absence of advertising allows your real estate content to stand out without distractions, creating a more authentic and direct environment for your audience.
- Access to a new audience
As it is in a growth phase, Bluesky is attracting users who are looking for alternatives to more saturated platforms. This is the perfect time to position your real estate business in front of a new audience interested in authentic and relevant content, such as people looking for a second home or investing in the real estate market.
- More direct and authentic interaction
As a more open platform, Bluesky encourages direct and genuine interactions with your community, which can help create a more authentic connection with clients. Join conversations, answer questions directly in comments, interact in real-time with potential buyers, and build closer relationships that foster trust and conversion.
- Greater visibility for your real estate business
Unlike more established platforms like X (Twitter) or Instagram, competition is still low, which makes it easier to stand out. If you take advantage of this space to share authentic, valuable content targeted at your audience, your real estate business can establish a strong presence on a growing platform, positioning itself as a leader before the social network becomes overcrowded.
How to get started with Bluesky
All you need to do is create an account and start sharing valuable content about your properties, industry news, and other topics of interest to your audience. As a platform focused on authenticity, make sure to maintain a warm and accessible tone.
Here are some tips for your first steps on this platform:
- Post quality content: Share images of your properties, but also take the opportunity to provide valuable content about the real estate industry and market trends. Keep in mind that Bluesky allows you to generate texts of up to 300 characters, surpassing the 280 characters of Twitter.
- Be consistent: Keep your presence active with interesting posts and by joining conversations.
- Listen to your audience: Interacting with your followers and responding to their concerns or questions will help you build a stronger community.
Mediaelx on Bluesky
At Mediaelx, we’ve jumped on the Bluesky bandwagon to stay ahead of the latest trends in digital marketing and continue sharing valuable information on how to improve marketing strategies in the real estate sector.
Make the leap to Bluesky: Position your real estate business where everyone will be tomorrow
Bluesky is growing rapidly, and now is the perfect time for your real estate business to make a name on this new platform. By being one of the first to join, you can stand out and connect with your audience authentically. Don’t wait for the competition to increase, now is the time to take the first step!
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