Project of the Month: A Complete Digital Strategy for Rayos de Sol [WEB DESIGN + CRM, SEO & ADS]

21 January 2025

This month, at Mediaelx, we are excited to share the project we’ve worked on with such dedication: Rayos de Sol's new website, a real estate agency specialising in new-build and resale properties in the Costa Blanca and Costa Cálida.

Marco Klomp and Yvonne Kesler entrusted us with the design of a website that not only reflects the quality of their properties but also offers a unique user experience, particularly targeted at the Dutch market. Let us tell you how we did it!

A Premium, Customised Web Design

The design of Rayos de Sol's website is undoubtedly one of the highlights of this project. From the outset, our goal was to create a site that not only looks visually appealing but also provides a smooth, intuitive, and effective user experience. Here are the elements that make this website so special.

1. Attractive and Elegant Visual Design

The website’s aesthetics are carefully crafted to reflect the essence of Rayos de Sol. We used a warm and natural colour palette, evoking feelings of sun, tranquillity, and elegance, key characteristics of the properties offered on the Costa Blanca and Costa Cálida. The choice of images is another essential element. Each property is prominently displayed with high-quality photos, allowing visitors to explore them in detail from the first glance.

2. Intuitive and Accessible Navigation

The design focuses not only on visual beauty but also on functionality. The website is clearly organised and easy to navigate, with a structure that quickly guides users to what they’re looking for. The top navigation bar provides direct access to key categories, such as properties for sale, the Rayos de Sol team, services offered, and more. Additionally, the property search tool helps users find exactly what they want, filtering by price, location, property type, and other important features.

3. Mobile-First: Optimisation for All Devices

We know that many users access the website from mobile devices, so we made sure the site is fully responsive. This means that Rayos de Sol’s website adapts perfectly to any device, whether it’s a mobile phone, tablet, or desktop computer. Images adjust automatically, text reorganises, and navigation remains smooth at all times, providing a consistent and satisfying user experience no matter what device is used.

4. Optimised Load Speed

One of the key features that makes Rayos de Sol's website stand out is its load speed. We know how important it is for users not to waste time waiting for a page to load, especially when they’re looking for a property. That’s why we’ve optimised every aspect of the website to ensure it loads quickly. Images are compressed without losing quality, and design elements load efficiently to maintain a swift experience.

5. Integration of Advanced Features: CRM and Real Estate Portals

Another feature that distinguishes Rayos de Sol’s website is the seamless integration with Mediaelx's CRM. Thanks to this integration, data collected from each client is efficiently managed and available in real-time. Additionally, the website is connected to real estate portals, which facilitates the automatic updating of properties and ensures that information is always up to date without the need for manual intervention.

6. Multilingual Website: A Design for International Clients

Internationalisation is a key aspect of the website design. We know that Rayos de Sol's main audience is from the Netherlands, so we incorporated a multilingual system that allows users to easily switch languages. The website is available in Spanish, Dutch, English, and German, making it easier for international clients to navigate and enhancing the real estate agency's global accessibility. This feature is vital for a company aiming to attract international buyers.

Beyond a Complete and Professional Website, a Comprehensive Plan for Growth

At Mediaelx, we understand that a website is just the first step in a complete digital strategy. We want our clients to grow, so we also work with them on:

• SEO: Web positioning to attract international clients

SEO is an essential part of any effective digital strategy. We ensured that Rayos de Sol’s site is not only visually appealing but also optimised to appear at the top of Google search results. We implemented a tailored SEO strategy, working on both on-page SEO (such as content optimisation, tags, and load speed) and off-page SEO (link building strategies and presence in relevant directories).

This allows Rayos de Sol to reach more people searching for properties on the Costa Blanca and Costa Cálida, especially in international markets like the Netherlands, significantly increasing its online visibility.

• Ads Campaigns: Effective advertising to generate inquiries

SEO is just one part of the equation. To generate immediate results, we also implemented Google Ads campaigns specifically designed for Rayos de Sol. We created targeted ads that highlight the most attractive properties and exclusive services offered by the real estate agency.

Through pay-per-click (PPC) campaigns, we helped Rayos de Sol reach its target audience directly, generating quality inquiries that translate into new business opportunities.

• CRM Mediaelx: Managing leads and optimising service

With the implementation of our Mediaelx CRM, the real estate agency can now efficiently organise all customer and property data, allowing them to offer faster and more personalised service. Thanks to the integration with real estate portals and data collection on each potential client, Rayos de Sol has optimised its sales and follow-up process, ensuring nothing is missed and maximising its conversion rate.

What Rayos de Sol says about us

Customer satisfaction is our greatest reward. This is the testimonial Rayos de Sol shared with us:

“We recommend Mediaelx with 100% confidence. They are highly professional, provide personalised and close attention, with great patience for their clients, first-class web and CRM. They are attentive and available when you need them. Excellent service from Miguel, Alex, and the entire Mediaelx team. We are delighted with our new website, it’s easy to work with and update, and we are receiving more inquiries.

We’re getting great feedback from our clients about the website. They said it’s faster and easier to navigate. The best part is that we can work more efficiently thanks to the good integration with portals and the data we collect on all our potential clients. Also, tracking customers who have purchased is very useful and well thought out. Thanks again for your excellent service, quick response, and for being patient with all our questions. Miguel and his team have been a great help.”

Thank you for trusting us!

At Mediaelx, we want to thank Rayos de Sol for choosing us for this special project. We are thrilled to have been part of this transformation and excited to know that the new website is being well received.

The work doesn't end here, and at Mediaelx, we remain committed to supporting Rayos de Sol in its digital growth. If you also want to take your real estate business to new heights with a website that makes a difference, we are here to help. Contact us and tell us about your real estate business.

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