Google Ads campaigns can attract hundreds of potential clients to your estate agency, but if those leads aren’t managed properly, all that effort and investment might not translate into sales. Responding too late, failing to follow up or lacking a clear strategy could cost you opportunities to your competitors.
When a user contacts your agency through an advert, they are showing genuine interest in buying or renting a property. Success doesn’t just depend on how many leads you receive, but on how you manage them to convert them into clients.
In this article, we’ll show you how to make the most of every Google Ads lead using proven strategies and tools that will help you improve your conversion rate.
1. Respond to leads as quickly as possible
One of the most common mistakes in lead management is taking too long to respond. In the property sector, every minute counts. A lead that doesn’t receive a quick response will continue searching with other agencies and, in many cases, will make decisions without waiting for you.
- Call the lead as soon as possible and guide the conversation with strategic questions:
- What type of property are they looking for?
- Which area would they like to live in?
- What is their approximate budget?
Practical tip:
- If the lead doesn’t respond, send a WhatsApp or email inviting them to talk at another time.
- Set a reminder in your CRM to follow up if the client doesn’t respond to your first attempt.
2. Use the Search & Alert tool in the Mediaelx CRM
Not all clients buy on their first contact. Many need to explore more options before making a decision. That’s why it’s essential to keep their interest alive with relevant content.
The Search & Alert tool in the CRM lets you automatically send each lead properties that match their interests, without having to do it manually.
- Automate property emails directly from the CRM.
- Segment your clients based on their interests to send personalised content.
- Remember: A lead that receives options remains in contact with you.
Practical tip:
- Always ask the client if they are open to considering other options that match, for example, their desired location. This gives you more flexibility to offer alternatives without losing their interest.
- To save time: while speaking with the client, you can fill in their details directly in their CRM profile. Use the CRM’s built-in form (property type, location, price range…) to make sure the information is properly recorded and follow-up becomes easier.
3. Plan your next calls, WhatsApps and emails
Responding quickly is only the first step. Consistent follow-up is what truly converts a lead into a sale. Reaching out once and waiting for the client to make the next move is not enough.
TIP: Use the Mediaelx CRM calendar and task system to organise your work
- Schedule reminders for follow-up calls.
- Plan WhatsApps or emails with useful information.
- Regularly review your potential clients to assess their level of interest.
Bonus tip: Automate quick replies with templates.
Remember: Speed and persistence are key to closing sales
Leads that come through Google Ads have a high purchase intent. If they’ve filled in a form or clicked on your advert, it means they are actively looking for a property.
However, many estate agents lose clients for not following up enough. Sometimes, a second or third call can make all the difference.
- Call within the first 5 minutes after receiving the enquiry.
- Use multiple contact methods: phone, WhatsApp and email.
- Plan effective follow-ups and prevent leads from going cold.
- Keep the interest alive with automatic property alerts through the CRM.
- Don’t get discouraged if the client doesn’t respond straight away: many conversions happen after several attempts.
Manage your Google Ads leads better with the Mediaelx CRM
Google Ads campaigns generate opportunities – but are you making the most of them? A lead with no response or follow-up is a lost sale.
With the Mediaelx CRM, automate processes, respond faster than your competitors, and turn more contacts into clients. What’s more, our team of property marketing consultants will guide you to ensure every euro you invest in advertising brings the best return.
Every lead is a sales opportunity – don’t let it go to waste. Contact us and discover how our CRM and consulting services can help boost your estate agency.
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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