Do you upload property videos to YouTube but see no results? Maybe the problem isn’t the content… but how you’re presenting it.
YouTube is a very useful channel to give visibility to your properties and enhance your agency’s professional image. However, many estate agents make the mistake of uploading videos without any optimisation… and that drastically reduces their reach.
In this article, we share practical tips to improve your estate agency YouTube channel, get more relevant views and make each video work in your favour.
Don’t upload videos without a strategy: start with the title and description
One of the most common mistakes on YouTube is to title videos with just a property reference: “REF: CLD-34567”.
This doesn’t provide useful information for the client, doesn’t rank well on Google or YouTube and drastically reduces the visibility of the content.
On the other hand, an optimised title acts as a hook, improves SEO and increases the chances of the user clicking.
How to create a good property title?
Include in your title:
- The location of the property (city, area or development)
- The type of property: villa, apartment, bungalow, penthouse…
- An attractive hook or benefit: “5 minutes from the beach”, “with sea views”, “ready to move in”…
Examples of well-optimised titles:
- “Apartment for sale in Playa Flamenca with large terrace and communal pool”
- “Modern villa in Ciudad Quesada near golf courses and amenities”
- “Penthouse with sea views in Torrevieja only 200m from the beach”
You can add the internal reference at the end of the title, but never at the beginning or as the only text: “Apartment for sale in Playa Flamenca with large terrace – REF: CLD-34567”.
This way, the video is still useful for your team but also attractive and understandable for your potential buyers and for search engines.
And in the description…
1. Write an attractive and complete description of the property
A minimum of 100–150 words, although ideally longer if the property deserves it. The more descriptive, the better it ranks and the more persuasive it is.
2. Pay attention to the first 150 characters
This snippet is shown before the user clicks “see more”. Include the location, the type of property and a hook here: “Apartment for sale in Playa Flamenca with sea views and access to communal pool areas.”
3. Include relevant keywords
For example: “modern villa in Moraira”, “apartment near the sea in Torrevieja”, “house for sale in Orihuela Costa”, etc. They help rank both on YouTube and Google.
4. Add a direct link to your website
Send them to the full property listing on your website: View property on our website.
5. Always leave your contact details
Make direct contact as easy as possible: Phone | Email | WhatsApp
6. Include relevant hashtags
They help expand reach and appear in related searches. Examples: #apartmentforsale #costablanca #propertiesinspain #homewithviews #luxuryvilla
7. Add extra useful information
Include orientation, size, number of bedrooms, condition, extras… Example:
- Size: 95 m²
- Bedrooms: 2
- Bathrooms: 2
- South facing
- Recently renovated
- Communal pool
Extra tip: keep a base template with all these elements and adapt it for each video. That way you won’t forget anything and you’ll maintain a professional line in all your content.
8. Talk briefly about the area
Many international buyers don’t know the area. Add a short engaging paragraph:
“Playa Flamenca is one of the most popular areas of Orihuela Costa, known for its sandy beaches, shopping centres and proximity to golf courses. Ideal for living all year round or enjoying holidays.”
9. Add translations if you work with foreign clients
YouTube allows you to add automatic or manual translations of content. Translating the description, along with the title and tags, multiplies the international reach of the video.
Have you already uploaded videos with unoptimised titles and descriptions? Don’t worry! YouTube allows you to edit them at any time and apply these improvements without losing views.
Take care of the thumbnail: it’s the first thing they’ll see
The video thumbnail is just as important as the content itself. It’s what attracts clicks in YouTube search results and suggestions.
Tips for thumbnails that generate clicks:
- Use an attractive and bright image of the property.
- Add large, readable text: “Opportunity!”, “Sea views”, “Luxury villa”…
- Keep a consistent aesthetic across all your videos
- Include your agency logo to strengthen your brand
- Avoid using the same thumbnail for all your videos
Organise your channel: playlists and categories
A disorganised YouTube channel conveys little professionalism and makes visitors get lost. Grouping your videos into themed playlists not only improves the user experience but also increases watch time on your channel (a metric YouTube values highly).
How can you organise playlists? It’s important to organise videos aligned with your brand strategy and representing your main property categories. For example:
- Apartments for sale in Torrevieja
- Luxury villas in Moraira
- Houses with sea views on the Costa Blanca
- New builds in Pilar de la Horadada
- Tips for buying a house in Spain
- Investment properties
This allows you to better segment your audience, guide them to the content they’re really interested in and strengthen your image as an agency specialised in certain areas.
Optimise your YouTube profile too
It’s not just the videos that count. Your channel profile is your business card.
What your property channel should have:
- Profile picture with your agency’s logo
- Professional header image (minimum 1200x480)
- Clear description of your services and areas you cover
- Visible links to your website, social media and WhatsApp
- Well-organised tabs (Home, Videos, Playlists, Contact…)
Reuse your videos on social media and blogs
A YouTube video doesn’t have to stay only on YouTube.
- Include it in the property listing on your website
- Cut snippets for reels or stories on Instagram and Facebook
- Upload clips to TikTok or Shorts to gain visibility
- Embed the full video in your website blogs to enrich the content and increase time on page
- Add it to your property newsletters to improve click-through rates
A single well-made video can give you content for multiple channels if you know how to make the most of it.
Need help boosting your estate agency YouTube channel?
We are marketing consultants specialised in the real estate sector. That means we provide you with strategic guidance and practical advice that you can effectively apply.
We’re here to help you improve your agency’s visibility, supporting you with experience, recommendations and a personalised approach that adapts to your goals and resources.
Do you need a complete digital strategy to help you grow? Contact us with no obligation. We’ll be happy to guide you.
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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