The real estate market on the Costa Blanca keeps moving, and in 2025 there is one statistic that should make you rethink your digital strategy: 43.3% of homes sold in Alicante are now purchased by foreigners. And among them, there is a country that is quickly gaining ground: The Netherlands.
Dutch buyers now surpass the British and Germans in many areas of the province. In Alicante alone, 19% of foreign traffic searching for property on real estate portals comes from the Netherlands. And this interest keeps growing.
What impact does this have on your real estate agency?
Very clear: if your website isn’t in Dutch, you’re off the radar of one of the most active audiences in the market.
And a simple automatic translation plugin or generic text is not enough. What you need is a professional website, well-structured and optimised to attract, convince and support this type of buyer in their language and with their mindset.
Dutch buyers are not just interested in buying property in Spain: they are doing it, en masse, especially in Alicante and surrounding areas. And when they search… they search in their own language.
3 reasons why you need a real estate website in Dutch
1. Capture better at the source
The majority of foreign buyers search from their country of residence. If your website is in Dutch, your chances of appearing in Google Netherlands and capturing organic traffic increase dramatically.
2. Build more trust
A website with good design, professional copy and local language creates a clear perception: "This agency knows how to deal with clients like me". That makes the difference between a click… or closing the tab.
3. Connect better throughout the buying process
From the first visit to your website to contact via WhatsApp or email, a well-integrated multilingual experience improves the customer journey, facilitates communication and increases the chances of a sale.
Are you still showing your website only in Spanish or English?
Dutch buyers are no longer “interested”. They are buying. Alicante is their destination. And every day, more agencies are adapting to capture this market.
Your website can be the perfect gateway for these international buyers… Or it could be the reason they end up at another agency that speaks their language.
Is your website still not in Dutch?
Do you want to position yourself as a reference for Dutch clients?
Then you need a website that literally speaks their language.
Become the agency Dutch buyers are looking for
At Mediaelx we have over 20 years of experience helping real estate agencies stand out in an increasingly international market. Now, with the rise of Dutch buyers in Alicante, having a website adapted to this profile is not optional: it is a key competitive advantage.
What can we do for you?
✔ Professional website in Dutch, with copy and structure designed to capture traffic from the Netherlands
✔ SEO adapted to the searches Dutch buyers make
✔ Navigation optimised by area, property type and key criteria
✔ Integration with CRM, WhatsApp and lead generation tools
✔ Continuous support: we measure your website’s performance and suggest improvements to capture more leads
Whether you need to launch a new multilingual website or are already a Mediaelx client and want to expand your presence to capture this market better, now is the time to act.
Request your free consultancy now:
- Message us on WhatsApp: +34 601 223 257
- Call us directly: +34 600 567 207
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