Since August 2025, Instagram has allowed Reels to be linked in series thanks to the Linking Reels feature, which enables guiding the user from one video to another, creating genuine mini-series within the profile, just as TikTok and YouTube already do.
In the real estate sector, where stories, buying processes and properties do not always fit into a single video, this innovation opens up a key opportunity to organise, expand and revive content that previously remained buried in the feed.
Despite its potential, few real estate profiles are using it strategically… and that makes it an even more valuable tool for those who want to stand out.
How does Linking Reels work?
When you upload a Reel on Instagram, you now have the option to activate the “Link a Reel” button. This feature allows you to link that video with other related Reels within your profile, creating a logical and visual sequence between them. By doing so, Instagram adds visible buttons such as (which you can title yourself):
- “See part 2”
- “Next episode”
- “Continue watching”
These buttons appear directly on screen and allow the user, with a single click, to move on to the next video you have chosen. In other words, you stop relying on the algorithm for your audience to discover your old or related Reels, and instead you guide them yourself, video after video.
The most interesting part is that you do not need to record new content to start using this feature. You can go into your already published Reels and link them together if they deal with the same topic or make sense as a set.
How to make the most of Linking Reels in the real estate sector [with practical examples]
1. Bring old Reels that work back to life
You have good, well-recorded videos that no longer get views simply because the algorithm does not show them. By linking them from new Reels, you can put them back into circulation and maximise their performance without having to record everything again.
Practical example:
- You published a Reel about “How to obtain an NIE in Spain” in May.
- Today you upload a new Reel about “How to open a bank account in Spain”.
Link them as part of a series: “Essential procedures for buying a house in Spain”.
2. Create mini-series that explain processes
Many international buyers feel lost when faced with the steps required to buy a house in another country. With Linking Reels, you can break down that process into short and clear videos, forming a visual guide within your profile.
For example, a mini-series such as “Everything you need to know to buy your house in Spain” could be:
- Reel 1: Documents you need as a foreigner to buy property
- Reel 2: What the NIE is and how to apply for it
- Reel 3: How to open a bank account in Spain
- Reel 4: Is a lawyer or tax advisor necessary?
This type of content is especially useful for those still in the research phase, and by offering clear answers from the start, you build trust and position your brand as an expert in the buying process.
3. Turn your Reels into a lead-generation funnel
Stop seeing each Reel as a separate piece. With Linking Reels you can create a structured journey for your potential buyers or sellers. For example:
Mini-series: Are you thinking of selling your house?
- Reel 1: Do you really know how much your house is worth?
Hook: raise the question and offer a free valuation.
“Many owners underestimate (or overestimate) their property. We give you a professional valuation with no obligation.”
- Reel 2: Change starts at home – Before and after Home Staging
Show how a small staging can increase the property’s value.
“This is how we transformed a house with minor changes and achieved more visits in less time.”
- Reel 3: And afterwards? Viewings, offers… and negotiation
Explain the professional support in the key phase of the process.
“We take care of filtering viewings, negotiating with serious buyers and securing the best conditions.”
- Reel 4: From owner to satisfied seller
Emotional closure with social proof.
“Meet Julia, who sold her house with us in just 3 weeks.”
4. Strengthen your real estate storytelling
Linking Reels is also useful for telling stories in parts:
- The story of a foreign client who managed to move to Spain
- The progress of a development under construction
- The accompaniment of an inspection trip of a couple, a family…
This approach excites, engages and humanises your brand. And we already know that real estate decisions are not only rational… but also emotional.
Mediaelx Recommendation: use Linking Reels as part of your content strategy
Linking Reels is not just another feature. It is a key tool to structure, guide and capture better on Instagram.
- Do you have old Reels that deserve more visibility?
- Do you want to explain a process or promotion in stages?
- Would you like your profile to have more visual logic and retain users?
At Mediaelx we say it clearly: it is not about publishing more, but publishing better. And this functionality proves it.
What can we do for you?
Through our consultancy services, we help real estate agencies like yours to optimise their Instagram profile and apply new features such as Linking Reels strategically.
We study your case, analyse your current content and give you personalised recommendations that you can easily put into practice. We optimise your Instagram profile to project a more professional and coherent image, and we also provide useful tips to keep you up to date with the latest features and best practices in the real estate sector on social media.
We give you the roadmap. You decide how to apply it.
Request your free consultation today:
- WhatsApp: +34 601 223 257
- Telephone: +34 600 567 207
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