Is your estate agency closing for Christmas? Here’s what you should have ready before switching off [Checklist]

22 December 2025

Christmas is a time to switch off, recharge your batteries and enjoy time with your loved ones. But if you run an estate agency, you know that it’s not enough to simply close the door and turn off the computer. Before heading off on holiday, it’s essential to leave everything well organised to avoid unexpected issues, missed opportunities or returning in January with twice the workload.

At Mediaelx, we work with dozens of estate agencies every year, which is why we’ve put together this practical checklist to help you close the year with peace of mind and come back with less stress.

1. Activate automatic replies for email and WhatsApp

During the festive period, you’ll often continue receiving messages from clients who don’t know that your office is closed.

Set up an automatic reply on your corporate email and WhatsApp Business indicating:

• Closing and reopening dates
• A Christmas courtesy message
• An emergency contact (if applicable)
• A link to your website or online catalogue so they can browse properties

Extra tip: If you use a chatbot or a website form, make sure to update the automated responses there too.

2. Update special opening hours on your Google Business Profile

Many buyers check Google to see whether your office is open. If your profile isn’t updated, they may turn up… and find a closed door. Avoid clients visiting your office when no one is there.

Log in to your Google Business Profile and:

• Update your special Christmas opening hours
• Indicate public holidays or full closure days
• Check that your contact details are up to date

This not only improves the customer experience, but also conveys a professional and up-to-date image.

3. Keep leads and contacts up to date in your CRM

Before switching off your computer for the last time in December, log into your Mediaelx CRM and:

• Reply to all pending leads
• Update contact statuses according to their situation
• Schedule follow-up tasks for your return
• Archive or clean up duplicate or irrelevant contacts

There’s no better way to start the new year than with a well-organised database.

4. Prepare campaigns or posts for the festive period

Even if you’re taking a break, your online presence doesn’t have to disappear.

You can prepare in advance:

• A Christmas post thanking clients for their trust throughout the year
• A festive email to clients and leads
• A blog article about what’s coming in 2026
• Scheduled Instagram or Facebook stories

4. Do you have Christmas gifts or branded merchandise? Deliver them early

The festive season is a great opportunity to thank your clients for their trust, and branded merchandise is an excellent way to build loyalty.

• Prepare small gifts: calendars, diaries, mugs, chocolates, candles, personalised cards…
• If you send items by courier, factor in delivery times before the holidays
• If you have a physical shop window, add a Christmas touch with your logo

These small gestures help strengthen relationships and leave a positive impression.

5. Schedule key tasks for your return

The first day back after the holidays is not the time to improvise. Schedule the following in your CRM in advance:

• Follow-up calls
• Reminders to contact cold leads
• Appointments that were left pending before the holidays
• Planned posts or newsletters

Extra tip: Leave some free time on your first day back to catch up calmly.

What if you don’t close, but reduce your opening hours?

Even if your agency remains open with reduced hours, it’s still a good idea to apply many of these points: automatic replies outside opening hours, CRM planning and scheduled posts to keep your brand visible during the holidays.

All set? Happy holidays!

Preparing your estate agency properly before Christmas not only allows you to switch off without worries, but also shows professionalism and leaves an excellent impression on your clients, even when you’re unavailable.

At Mediaelx, we know how important it is to have everything under control before closing. That’s why we offer tools and support to keep your business running efficiently during the festive period:

✔️ Website support so clients can continue browsing and viewing properties while you’re away

✔️ Real Estate CRM with tasks, reminders and automations

✔️ Personalised advice to make sure no detail is overlooked

Enjoy the festive season knowing your agency is in good hands.

• WhatsApp: +34 601 223 257
• Phone: +34 600 567 207
• Email: info@mediaelx.net

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