Digitalisation is no longer a trend or a promise for the future. In 2026, it will be the decisive factor that separates real estate agencies that grow and sell from those that fall behind or disappear.
The market has changed. Buyers have changed too. And the real estate agent who continues to work with manual processes, scattered data and no clear digital strategy will simply stop being competitive.
All of this was discussed by Miguel Moreno, CEO of Mediaelx, together with the Habihub team in an open and very realistic conversation about the present and the future of the real estate sector.
Did you miss it? You can watch the full episode here:
Podcast on digitalisation and real estate CRM with the Habihub team and the CEO of Mediaelx
Real estate digitalisation is no longer optional
Today, digitalising a real estate agency does not simply mean “having a website”. It means working better, selling better and scaling.
The agencies that are growing in 2025 and will continue to do so in 2026 all have something in common:
- Clear, centralised processes
- Real control over their leads and clients
- The ability to work with international buyers
- Tools that save time and prevent mistakes
And all of this inevitably depends on a well-integrated real estate CRM.
As Miguel explains in the podcast: “Digitalisation is not a luxury — it is the foundation for being able to compete in an increasingly demanding market.”
The CRM: the true centre of the real estate business
One of the key points of the podcast is clear: the CRM is no longer just a database, it is the core of the agency. The agencies that perform best do not improvise:
- They manage all contacts from a single system
- They automate repetitive tasks
- They carry out real follow-up on every lead
- They know which actions generate sales and which do not
Without a CRM, there is no control. And without control, there is no sustainable growth.
Selling in 2026 will be impossible without technology
Today’s property buyer:
- Compares much more
- Searches in multiple languages
- Wants fast responses
- Demands professionalism from the very first contact
The podcast makes it clear that internationalisation is no longer the future — it is the present. Agencies working with clients from Belgium, the Netherlands, Poland, the UK or Nordic countries need systems designed for this reality.
And this cannot be achieved with spreadsheets or generic tools.
What successful agencies do differently
From Mediaelx’s experience, Miguel explains that the agencies that sell best:
- Have clear digital processes
- Use the CRM as a daily working tool, not as a data warehouse
- Integrate website, marketing and lead generation into a single system
- Analyse results and make decisions based on real data
They do not work on guesswork. They work with strategy.
2026 is not a threat — it is an opportunity (if you know how to adapt)
The message is not alarmist, but it is realistic: the real estate agent who does not adapt will not disappear overnight, but will gradually lose visibility, leads and opportunities.
On the other hand, those who invest in digitalisation:
- Gain efficiency
- Attract better-quality leads
- Have greater control
- Can grow without relying solely on manual effort
A conversation every real estate agent should listen to
If you are an agent or a real estate agency and want to understand:
- where the sector is heading
- the role technology plays
- why the CRM will be key in 2026
- how to adapt without losing your essence
this episode is for you.
Watch the full podcast on real estate CRM and digitalisation
At Mediaelx, we don’t talk theory — we talk experience
At Mediaelx, we have over 20 years of experience working with real estate agencies across Europe. We don’t just develop technology: we advise, support and guide agencies throughout their digitalisation process.
Our goal is not for you to have “more tools”, but to have the right ones — and to know how to use them properly.
If you want to prepare your agency for 2026 and remain competitive, talk to our team and tell us about your case.
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
- Email: info@mediaelx.net
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