Today, the same conversation is repeated in many estate agencies: “There’s no stock. We need more properties on our books.” And it makes sense. Without stock, it’s hard to grow, hard to sell and hard to keep momentum.
But then something curious happens. We visit the website and, although the goal is to attract properties, everything is designed for buyers: featured listings, search tools, property lists, calls to “view homes”… and, at best, a hidden “Sell with us” link that ends in a form.
And that’s where many opportunities are lost. Because today’s property owner doesn’t arrive thinking “I’m going to fill in a form”. They arrive with doubts, they compare, they want to know whether you inspire trust and whether you have a clear method or real guarantees.
The good news is that this can be fixed without rebuilding the entire website: by creating a clear journey for owners with well-structured “Sell with us” pages that inform, build confidence and naturally lead to what really matters: the valuation request. The contact.
The most common mistake: “Sell with us” as just a form
On many websites, there is a page dedicated to “Selling”, but with no context and no arguments. This leads to two things:
- The owner doesn’t understand what you offer or how you work
- The form feels like a leap of faith (“why should I leave my details?”)
The alternative is not “adding more text”. It is building a natural mini-funnel for sellers with four elements that work very well together:
- Lead capture signals on the Home page
- A “Sell with us” section that explains the why
- A free valuation that works as a hook
- An FAQ block that removes doubts (and helps with SEO)
1) Make your Home page say in 5 seconds: “We also capture properties here”
The Home page is where people decide whether to keep exploring or leave. If an owner arrives and sees nothing aimed at them, they won’t come back. With small adjustments (without redesigning the entire website), you can ensure property capture is visible from the very first glance:
A main CTA aimed at owners
At the top, visible and straightforward:
- “Thinking of selling your property?”
- “Request your free valuation”
- “I want to sell”
And make sure it leads to a well-built landing page (not just a standalone form).
Reinforcements throughout the Home page
Not everyone clicks on the first banner. Many people scroll, compare, view properties, read… and decide at the end.
That’s why it works so well to place visual blocks after the search tool, between sections and before the footer.
This is where the messages that really convince come in:
- 3–4 concrete benefits: visibility/marketing, buyer filtering, document management, support…
- A visual “how we work” in 3–4 steps.
- Real data that adds weight to the message (if available): size of buyer database, average selling time, volume of viewings managed, percentage of qualified leads, etc.
Mixed social proof (buyers and sellers)
Ideally, combine reviews from both profiles. The website feels more complete and the owner thinks: “Right, there’s real experience with sales here too.”
A second access to “Sell with us”
This is not repetition, it’s guidance. Halfway down or at the end, include a clear link to:
- “Discover our selling process”
- “Why sell with us”
- “Free valuation”
Because when the owner is ready… they shouldn’t have to search for it.
2) A well-structured “Sell with us” section: the difference between “I’ll think about it” and “I’ll contact you”
The lead capture section should not be “just another page”. It should be a mini experience for the owner. The structure that usually works best is this:
a) Why sell with us
No empty promises here. This is where you explain what owners value most:
- Real, verifiable differentiators (area, specialisation, method, follow-up).
- How you manage viewings and filter time-wasters.
- What you do to make the process more comfortable: documentation, coordination, communication, completion.
b) Free valuation (the conversion point)
This is the key element that turns visits into data. Why does it work so well? Because requesting a valuation is the most “natural” step for an owner: it helps them decide without feeling pressured.
A good valuation page:
- Explains what they will receive (range, guidance, strategy)
- Reduces friction (short form, trust-building messages)
- Provides reassurance (“no obligation”, “personal service”, “market data”)
c) FAQs for sellers
A well-built FAQ page does two jobs at once:
- It helps, because it answers real questions.
- It ranks, because Google rewards useful question-and-answer content.
And watch this: more and more searches come through voice. Many people speak to their phone using full questions, exactly as they are phrased on an FAQ page. That is highly qualified traffic.
Would you like to implement this improvement on your website and start capturing more properties consistently?
If lead capture is a priority for you this year, your website should be ready to attract property owners too. With a Home page that communicates it clearly and well-designed “Sell with us” pages, you can move from “I get visits” to receiving valuation requests without knocking on doors.
Would you like us to review your website and tell you exactly which changes we would recommend in your case to improve property capture?
Speak to your Mediaelx consultant and we’ll go through it with you.
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
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