There’s something many real estate agents overlook.
They invest in portals, advertising, social media, websites, CRMs… but neglect one of the most powerful assets for building trust and closing sales:
Google reviews.
Yes, something as simple as asking a satisfied client for feedback can make the difference between them calling you… or the agency next door.
And it’s not just about image.
It’s about sales.
Why Google reviews directly impact your business
When a homeowner wants to sell their property, or a buyer is considering contacting you, what is the first thing they do?
They search for you on Google.
At that moment, three things happen:
-
They check your rating
-
They read 2 or 3 reviews
-
They decide if they trust you
Reviews:
-
Boost your online reputation
-
Build trust before the first contact
-
Set you apart from other agencies
-
Improve your local Google ranking
-
Increase the number of calls and form submissions
In a competitive market like real estate, trust is the most valuable currency.
And reviews are real social proof.
The most common mistake: not asking for them
Many agents think:
“If the client wants, they’ll leave one.”
The reality is that 90% of satisfied clients don’t leave a review… simply because nobody asked them.
Not asking is a missed opportunity.
If you’ve just closed a sale, handed over keys, or assisted with a tricky negotiation, that’s the best moment.
The client is happy. They’re grateful. And they’re most willing to recommend you then.
How to ask for Google reviews naturally (without being pushy)
The key is to keep it simple and human.
You don’t need a complicated script. Something as simple as:
“If you were satisfied with our service, it would really help us if you could leave a review on Google. It means a lot to us.”
Or send a WhatsApp message after signing:
“Thank you for trusting us. If you’d like to help, here’s where you can leave your feedback.”
Practical tips:
-
Ask immediately after closing the deal
-
Provide a direct link to your Google listing
-
Don’t make it cold or automated: personalise the message
-
Always thank every review you receive
The more reviews, the more credibility
Having 7 reviews is not the same as having 87.
An active listing with recent reviews communicates:
-
Professionalism
-
Experience
-
Real transaction volume
-
Trust
And Google notices it too.
Reviews help improve your local ranking, meaning more visibility when someone searches:
“Estate agent in [your area]”
Reviews also help you attract properties
A homeowner looking to sell will compare.
If they see another agency has 120 positive reviews praising professionalism, support, and results… who do you think they’ll call?
Reviews don’t just help sell houses.
They also attract sellers.
Conclusion: a small action, big impact
Asking for reviews doesn’t cost money.
It doesn’t require complex technology.
It doesn’t need advertising spend.
It just requires consistency.
If each closed deal generates a review, your online reputation can completely transform within a year.
And in a market where trust is everything, that can make the difference between selling more… or falling behind.
Image gallery
