The real estate sector is a sector that is undergoing a process of digitalisation; in the past, employees, suppliers and clients used to come to an office.
Now more than ever we have seen that all of this is one hundred percent dispensable, especially if you are a client of the real estate agency. Clients want to optimise their time, having a professional real estate website can maximise the number of visits.
Have you ever asked yourself, if the client is at home and you have your properties published on your website, is it necessary for the client to come to the office or can you meet directly at the house? Therefore, is it necessary to have an office to have a real estate agency?
In the past, this was the norm. How many properties can you fit in a shop window? How many properties can you fit on a website?
The main reasons for having a real estate agency were:
- To receive clients from the street
- To meet clients on the street
- To promote the properties on a television or in a shop window
- To have a physical presence
Except for the last point, all of them are dispensable nowadays. By having a real estate website and adapting it to new technologies you can do all of these points. Do you know anyone who is teleworking nowadays?
It is already a reality, people are buying houses online
The most common way is to search for houses online through Google or through a real estate portal. Once the user has made the enquiry, you can follow up with them through your real estate CRM, once the client has shown interest in the property, you can make a video call to show the property or meet them directly at the property. If the client makes the decision to buy, the next step is to go to the notary, i.e. you don't need to meet at the office, you can be more expeditious.
Without going into the details of the costs, what do you need to set up an office?
- Rental of premises
- Fittings and furnishings
- Office equipment
- LED display windows and television
- Security alarm
- Computer, scanner, printer, landline telephone, etc.
Is it really bringing you any value? They are only elements that allow you to function physically.
Trust and credibility with the customer who does not know you? Do you know of any insurance agency that advertises itself but does not have an office? In 2021 we have all taken out insurance in this way. It is more and more present among us, now it is the turn of real estate.
Finally, you can ask yourself the following questions: What type of property am I selling? Who am I selling to? What does my client expect from me?
Once you have created your market niche, you can plant a good strategy, on the internet, every action is measurable, this way you can improve those points that you consider appropriate.