Importing properties via XML has become a very useful tool for many estate agencies.
It allows them to expand their property portfolio, work with partners, connect new-build properties or receive listings from external platforms without having to enter every property manually.
However, when an agency works with imported properties, some important challenges can also arise.
One of the most common is that descriptions arrive exactly as they appear on other websites. Another very common issue is that the XML only includes content in one or two languages, even though the agency’s website is set up to work in many more.
That is why, at Mediaelx Real Estate Solutions, we have introduced new Artificial Intelligence tools designed specifically for importing properties via XML.
The aim is clear: to help estate agencies save time, improve their content and get more out of their imported properties.
The problem of duplicate descriptions in XML properties
When several estate agencies work with the same XML, it is normal for them to receive the same information: title, description, features, location, images and key property details.
This makes importing properties much easier, but it can also result in several agencies publishing exactly the same texts on their websites.
The result is that a property may appear with the same description across different estate agency websites.
For buyers, this can create the impression of repetitive and poorly developed content. For the agency, it represents a missed opportunity to stand out.
A property should not look like a listing that has simply been copied automatically. It should be presented in a clear and appealing way that reflects the agency’s own image.
Rewriting every property manually takes too much time
The ideal solution would be to review and adapt every description so that the content had a more distinctive style.
In practice, however, this is not always easy.
When an agency imports dozens, hundreds or even thousands of properties, rewriting every listing manually can become a huge task.
The team would have to review each property individually, adapt the texts, translate the content, check the different languages and keep all this information up to date.
As a result, many agencies end up publishing the texts exactly as they receive them from the provider, even though they know this is not the best option from a commercial or marketing perspective.
AI can help you create different property descriptions
With the new AI tools in the Mediaelx Real Estate Solutions CRM, agencies can automatically rewrite descriptions of properties imported via XML.
This makes it possible to generate more natural, clearer content that is better adapted to the agency’s website, without having to start from scratch every time.
AI can help transform a standard description into more polished content, keeping the essential property information while improving the way it is presented.
This can be particularly useful for:
- differentiating your content from other agencies working with the same XML
- improving the presentation of imported properties
- saving your team time
- giving property listings a more professional style
- avoiding the impression that your website is powered solely by automatically generated supplier content
It is not simply about changing words. It is about presenting each property more effectively so that buyers can understand its value more easily.
The second challenge: properties imported in only a few languages
Many estate agencies work with international buyers.
That is why their websites are available in several languages: Spanish, English, French, Dutch, German, Polish, Swedish and other markets that are important to their commercial strategy.
The problem is that many XML feeds do not arrive prepared in all of these languages.
Sometimes the provider only sends the property in Spanish. In other cases, only in English. Some feeds may include two languages, but not all the languages the website requires.
This creates an impractical situation: the website is multilingual, but many imported properties do not have complete content in every language.
And if an international buyer visits the website in their own language and finds incomplete listings, poor translations or no description at all, the quality of the user experience suffers.
Automatic translation of XML properties with AI
Another of the new features in the Mediaelx Real Estate Solutions CRM is AI-powered automatic translation of properties imported via XML.
This allows descriptions to be translated into the different languages available on the website, without the team having to translate each property manually.
For an agency working with international clients, this feature can make a significant difference.
It helps ensure that imported properties are better prepared for different markets and improves the experience of users browsing in their own language.
If your website is available in several languages, your properties should be too.
More polished content, fewer repetitive tasks
Combining XML with Artificial Intelligence makes it possible to work more efficiently.
XML remains the foundation for importing properties quickly, while AI helps improve the content displayed on the website.
This can reduce many repetitive tasks:
- reviewing descriptions one by one
- rewriting texts manually
- translating properties into several languages
- adapting content received from different providers
- improving the presentation of imported listings
This means the team can spend less time on mechanical tasks and more time reviewing, selecting and working on the properties with the greatest commercial potential.
The importance of working with well-structured XML feeds
For an import to work properly, it is not only the number of properties received that matters.
It also matters how the information is delivered.
When the XML is well structured, management becomes much easier. Properties are organised more effectively, the data is clearer and the CRM can process the information more efficiently.
That is why, if your partners also use an XML feed from Mediaelx Real Estate Solutions, connecting and managing properties can be easier.
Whenever possible, we recommend that partners work with a compatible and well-prepared XML system. This helps reduce issues, improve organisation and make it easier to use the new tools designed for imported properties.
A CRM prepared for new ways of working
The property sector is changing.
Estate agencies need to import properties, work in several languages, differentiate their content, save time and provide a more professional experience on their websites.
That is why, at Mediaelx Real Estate Solutions, we continue to introduce new tools to help agencies work more efficiently from their CRM.
Artificial Intelligence applied to XML does not replace the judgement of an estate agent, but it can help reduce manual work and improve processes that previously required a great deal of time.
Automatically rewriting and translating imported properties can be a valuable advantage for agencies that want to take care of their website, marketing and digital presence.
Webinar on 1 October: XML Import with AI
On 1 October, we will be hosting a new Mediaelx Real Estate Solutions webinar focused on importing properties via XML with Artificial Intelligence.
During the session, we will explain how these new tools work and how they can help agencies that work with imported properties.
We will cover common issues such as:
- XML properties with duplicate descriptions
- identical texts to those used by other estate agencies
- properties imported in only a few languages
- manual translations that take up too much time
- managing content received from partners or external providers
We will also show how AI can help rewrite descriptions and automatically translate properties into the languages available on the website.
Make better use of your imported properties
Importing properties via XML can help you expand your portfolio and offer your clients more options.
But if those properties arrive with duplicate texts or without translations into all the languages available on your website, there is still room for improvement.
AI opens up a new way of working with this content: faster, more flexible and better adapted to the real needs of an international estate agency.
If you would like to see how these new tools work and discover how they can help you in your day-to-day work, we invite you to sign up for the webinar on 1 October.
Because importing properties is great.
But importing them, translating them and presenting them better can make all the difference.
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