Many real estate agents consider leaving a message on a client's voicemail a waste of time. Mistake! A well-crafted message can be a powerful tool to turn those missed calls into business opportunities.
Imagine this: A potential client is looking for a property in your area. They have given you their phone number to contact them, but you haven't been able to reach them. You've called them several times, but they don't pick up. Do you give up and move on? No! The best option in this case is to leave a message on their voicemail.
Why?
- A well-crafted message can capture the client's attention and generate interest in the property you have for them. You can get 50% or more of calls returned!
- It allows you to provide important details about the property's features and why it's a good option for the client. All in a very brief manner to leave the client wanting more and avoid boring them.
- It gives you the opportunity to schedule an appointment to show the property to the client.
- Clients who are truly interested in buying or selling a property won't mind leaving them a message.
In this blog, we will give you the keys to creating irresistible messages that capture the attention of your potential clients and motivate them to call you back. We will also provide you with specific and practical examples so that you can adapt and apply them for the benefit of your real estate agency. Are you ready to turn voicemail into a lead generation tool? Keep reading!
The ideal structure for a brief, concise message that captures the client's attention
1. Introduction (5 seconds):
- Warm greeting and identification: "Hello, I'm [Name] from [Real Estate Agency Name]".
- Briefly explain the reason for your call: "I'm reaching out to you because...".
2. Key Information (15 seconds):
- Present your value proposition: Describe the benefits you can offer to the client, such as a property for sale or rent that suits their needs, a free valuation of their property, etc.
- Highlight the most relevant aspects of your offer, such as location, price, property features, etc.
- Mention urgency: "This opportunity is unique" or "Don't miss out".
3. Call to Action (5 seconds):
- Request a specific action: "Call me to schedule an appointment" or "Feel free to contact me for more information".
- Offer contact alternatives: Leave your full name, landline and mobile phone numbers, and if desired, your email address.
4. Positive Closure (5 seconds):
- Warm farewell: "Thank you very much for your attention".
- Convey a friendly attitude.
- End on a positive note: "I look forward to speaking with you soon".
Practical Tips for Recording a Professional and Effective Message on the Client's Voicemail
- Be brief and concise: No more than 30 seconds. Client attention is limited.
- Personalize the message: Adapt the content to your target audience and the type of client.
- Use a professional and friendly tone of voice: Convey confidence and commitment.
- Speak clearly and confidently: Avoid filler words and "umms".
- Practice the message before recording it: Make sure you sound natural and professional.
- Smile while recording the message: A positive attitude will be transmitted.
EXAMPLE 1:
"Hello [Client's Name], I'm [Agent's Name] from [Real Estate Agency Name]. I received your call and I'm glad to know you're interested in buying a property in Torrevieja.
Right now we have a unique opportunity: an apartment with sea views, terrace, and community pool, in a quiet area but close to all services. Plus, it's priced very competitively.
For more information or to schedule a visit, don't hesitate to call me at [Phone Number]. I'll be happy to assist you and show you this fantastic property.
Thank you very much for your attention and see you soon."
EXAMPLE 2:
"Good morning [Client's Name], I'm [Agent's Name]. I'm calling you again because I think the opportunity we have in Torrevieja might be very interesting for you.
It's a detached house with a private garden, just a few meters from the beach. It's an ideal home to enjoy the sun and the good weather of the Costa Blanca.
I recommend that you don't miss this opportunity and call me at [Phone Number] to schedule a visit. I'm sure you'll love the property. Looking forward to your call."
EXAMPLE 3:
"Hello [Client's Name], I'm [Agent's Name]. I know you're looking for a property in Torrevieja and I'd like to inform you about a new development we have underway.
It's a set of newly built apartments, with a community pool and green areas. They are located in a quiet and well-connected area.
Plus, this month we have a special launch offer with very attractive prices.
If you're interested in learning more details, don't hesitate to call me at [Phone Number]. I'll be happy to assist you and show you the apartments. Have a great day!"
Boost your real estate marketing strategy with Mediaelx!
Did you know that we are experts in SEO and consulting for the real estate sector? Not only do we help you master the art of "voicemail", but we also offer a comprehensive real estate marketing consulting and management service to boost your business in all areas.
If you need help improving your marketing strategy, don't hesitate to contact us. Don't miss the opportunity to grow your real estate business. Let's make every call count!
- Email: info@mediaelx.net
- WhatsApp: +34 601 223 257
- Phone: +34 600 567 207
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