At MediaElx we work to ensure our clients can connect their property websites and CRM systems with different external property sources. One of these platforms is Resales Online, a portal particularly well known for its presence in areas such as Málaga, the Costa del Sol and other regions with high property market activity.
Resales Online can be an interesting solution for agencies that need to expand their property stock and offer more options to their clients. However, before activating an XML import from this platform, it is important to understand some key aspects in order to avoid issues later on with the website, the CRM and the overall data quality.
Resales Online does not pre-filter or map properties
One of the most important characteristics of Resales Online is that it allows agencies working with the platform to upload their properties directly.
This has a clear advantage: there can be a very high volume of available properties.
However, it also comes with some side effects that clients should be aware of:
- There may be duplicate or inconsistently named locations
- A very wide range of property types may appear
- Some properties may be classified in a non-homogeneous way
- There may be significant differences in data quality between agencies
- The larger the import, the more important it is to review the actual quality of the stock
This does not mean Resales Online is a bad option. On the contrary, it can be a very useful tool for increasing available property stock. However, it is important to understand that the platform does not perform pre-filtering or mapping like more closed or structured providers.
More stock does not always mean better quality
We fully understand that many agencies need to display more properties on their website. In this sense, Resales Online can be very helpful.
However, it is also important to be aware that importing thousands of properties without control can create issues:
- A slower website
- A CRM overloaded with data that is not actually being used
- Properties that are not relevant to the agency’s target clients
- Overly broad or imprecise locations
- Duplicates or poorly structured data
- More internal work to clean, review and organise the database
That is why at MediaElx we always recommend carefully reviewing which properties you want to import before activating the XML feed.
Before importing: the client must contact Resales Online
Before MediaElx can work with the Resales Online XML, the client must contact Resales Online directly to request activation of the XML feed.
In addition, it will be necessary to provide the server IP address from which the connection will be made so they can authorise access to the XML.
This step is essential, as until the XML is active we cannot properly review how many properties it includes, what type of information it contains, and whether the data volume is suitable for a safe import.
It is essential to filter the XML from the Resales Online panel
Resales Online allows clients to filter properties directly from their control panel.
Before sending the XML to MediaElx, we strongly recommend configuring these filters carefully to include only the properties that are truly relevant to the agency.
For example, you can filter by:
- Property type
- Locations
- Price ranges
- Specific areas
- Specific features
- The type of property profile the agency wants to work with
This step is very important to avoid XML feeds with excessive property volumes.
As a general recommendation, it is best to avoid importing feeds with more than 10,000 properties unless there is a clear strategy behind it. A very large XML can negatively affect website performance, slow down internal processes and make the CRM work with a heavier database than necessary.
MediaElx needs to activate the Resales Online custom importer
To work correctly with this platform, MediaElx must activate the dedicated Resales Online importer within the client’s website and CRM system.
This is not a generic import. Each XML provider has its own structure, data format, property types, locations, images and available fields.
Therefore, before activating the final import, it is necessary to review:
- Total property volume
- XML structure
- Available property types
- Received locations
- Image quality
- The actual information contained in each listing
- Compatibility with the client’s website and CRM
Our goal is to ensure the import is useful, stable and sustainable in the long term.
If not properly filtered, it can negatively affect the website
At MediaElx we have no problem working with Resales Online. On the contrary, we are compatible with this platform and can activate the import whenever the client needs it.
However, it is important to be transparent: if the XML is imported without filters, with too many properties or poorly structured data, this can negatively affect the website.
The main risks are:
- Slower property loading
- Excess unnecessary data
- Less accurate search results
- Poorly structured locations
- Too many scattered property types
- Greater need for later cleaning
- Worse user experience
That is why we strongly insist on reviewing, filtering and properly preparing the XML before importing it.
Post-cleaning may have an additional cost
If a very large or poorly filtered XML is imported, it may later be necessary to carry out database cleaning, review or restructuring work.
This may include:
- Removing unwanted properties
- Reorganising locations
- Reviewing property types
- Cleaning duplicate or irrelevant records
- Adjusting internal filters
- Optimising the database to improve performance
This work may involve an additional cost, as it requires technical time and manual review.
MediaElx’s recommendation is not intended to limit the client, but to protect their website, CRM and database quality. It is better to import fewer but well-selected properties than to load thousands of listings that do not add real value to the business.
Our final recommendation
Resales Online can be a good solution for real estate agencies looking to expand their property stock, especially in areas such as Málaga, the Costa del Sol or other markets where the platform has a strong presence.
However, before activating the import, we recommend following these steps:
- Contact Resales Online to request XML activation.
- Provide the server IP to authorise access.
- Carefully filter properties from the Resales Online panel.
- Avoid XML feeds with excessive property volumes.
- Review property types, locations and stock quality carefully.
- Send the XML to MediaElx for technical review.
- Only activate the Resales Online importer once the feed is properly prepared.
At MediaElx we can work with Resales Online without any issue, but we always recommend doing so in an organised, controlled and professional way.
A good XML import is not just about bringing in many properties. It is about bringing in the right properties, well structured and ready for the website and CRM to perform quickly, efficiently and effectively.
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